JBS, the world's second-largest food company and the largest providing animal protein, has showcased new products for the Middle East at Gulfood 2021.
The recently-launched Seara Fish range offers high nutritional value. The portfolio initially consists of 10 products, including tilapia fish fillets, salmon chunks and salmon steaks that are Aquaculture Stewardship Council (ASC)-certified, vouching for the sustainability of the production chain and traceability from origin.
New Seara products include a paella kit, mussels, squid rings and four options of shrimp, one of them breaded.
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| Source: JBS. The JBS stand at Gulfood 2021 highlighted the Seara Perfect Cuts and Black Friboi brands. |
Seara is also betting on the halal Perfect Cuts range, developed specially for the Middle Eastern market. The range offers hand-cut chicken parts in consumer trays in convenient sizes.
Seara has also launched the 100% Natural range that was launched in the Middle East market and is available across several supermarkets in the region.
Black Friboi is another new line, offering beef products with Angus genetics. Friboi also presented to the Islamic market the 1953 Friboi Gourmet hamburger. Four times taller than conventional hamburgers, it has no artificial preservatives and no spices.
NovaProm represented JBS New Businesses at Gulfood with its halal collagen proteins and beef stock.