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| Source: Peet's Coffee. Peet’s Coffee expands to the Middle East. The Dubai coffee bar is the first for Peet’s and Americana Restaurants, which entered into an exclusive master franchise agreement in 2022. |
Peet's Coffee has opened its first Peet's location in the Middle East with a flagship coffee bar in Dubai. Established in partnership with Americana Restaurants, the new coffee bar is sited on Fashion Avenue at The Dubai Mall.
"This trusted, strategic partnership with Americana will bring better coffee to the fast-growing GCC (Gulf Cooperation Council) region."
"We are delighted to launch Peet's in the GCC where the love of coffee is shared by millions of consumers," said Amarpal Sandhu, CEO of Americana Restaurants."Peet's devotion to the art and science of brewing the most flavourful cup of coffee is exceptional, and we are excited to expand the brand to new GCC markets this year."
The Dubai coffee bar features:
- A Discovery Bar that invites patrons to take a personalised coffee
journey through custom cups, tasting flights, and full sensory,
experiential courses led by Peet's roasters and baristas.
- A regional dessert menu including a tiramisu served with Peet's Baridi Blend Cold Brew, saffron and pistachio milk cakes, and freshly-baked pastries.
Americana Restaurants is one of the largest multibrand restaurant operators in the Middle East and North Africa (MENA) region. The companies inked an exclusive master franchise agreement in 2022.