Wednesday 10 May 2023

Halal Food Market at THAIFEX - Anuga Asia 2023 to offer access to global innovations and trends

The THAIFEX - Anuga Halal Market, one of six special programmes at THAIFEX - Anuga, will reflect the boom that the global halal food sector is currently experiencing.

Exhibitors at the event include:

Ghanim International Corporation (GIC), Brunei

GIC has been promoting and marketing bruneihalalfoods products worldwide since 2009. The company was established` with the aim of meeting the growing demand for halal, quality, safety, and sustainability in all aspects of consumption. Their product portfolio includes a wide range of food and beverage items, such as confectionery, snacks, ready-to-eat meals, and frozen poultry.

Serba Wangi, Malaysia

Serba Wangi began operations in 1993 and has since established itself as one of the leading rice millers and wholesalers in Malaysia. Serba Wangi performs a broad range of rice-related activities, such as milling, processing, and packaging for distribution of various rice and rice products under their flagship brand JATI. Household names under the JATI brand include Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi, Fres-Harvest, and Jati Signature. EcoBrown’s is the company's healthy rice series.

Spunky Food Company, a startup, will showcase ethnic food and regional chili toppings at the event. The company is introducing a new plant-based brand, Chivi, at THAIFEX - Anuga Asia. Visitors will be able to see its plant-based tempeh toppings in various flavours, plant-based furikake seasonings, and vegan Thai noodle sets in different flavours.*

According to the Imarc Group, the halal food market was valued at US$2.2 B in 2022, and is projected to be worth US$4.2 B by 2028, a CAGR of 10.8% from 2023 to 2028.

In terms of geographies, the Asia Pacific region is the leading purchaser of halal food, driven by a rising Muslim population and increasing demand for halal food and beverage products, Technavio said. The research firm projected that 51% of the total halal market share growth will originate from the Asia Pacific (APAC) region by 2027. Technavio further reported that Philippines, Indonesia, Pakistan, Bangladesh, Malaysia, and Singapore are among the leading markets for halal food in the APAC region.

Indonesia is known as the world's largest halal consumer market, with consumer spending reaching US$184 B in 2020.

The halal meat, poultry and seafood (MPS) segment is projected to grow significantly in terms of market share from 2022 to 2027. The upturn began in 2017 and has continued in 2021, said Technavio.

Thailand is presently the world's 12th biggest exporter of halal products and the 5th largest producer of halal foods, with halal export taking the lead among ASEAN countries. Halal food makes up 20% of Thailand's global food exports, and over 60% of halal exports are sent to Indonesia, Malaysia, and Brunei.

Details

THAIFEX – Anuga Asia 2023 is set to host leaders and innovators in the food and beverage industry this May at IMPACT Muang Thong Thani, Bangkok, Thailand. The trade fair features 11 signature trade shows and six special shows with a focus on innovative blueprints, bold ideas, and cutting-edge solutions. Running from 23-27 May, the food trade fair will unite 3,000 exhibitors from 43 countries and over 60,000 trade visitors from over 120 countries.

*While Spunky Food's products are vegan or plant-based, it's not clear if they are halal as there is no indication of whether alcohol is an ingredient. Spunky Food is not part of the halal pavilion.