Huawei Mobile Services (HMS) is committed to providing users with innovative features and personalised options that enhance their daily interactions with their devices. As part of its push to create exclusive, premium quality content for HUAWEI users, HUAWEI Themes joins forces with local celebrities like Emirati artist Mahmood Al Abadi.
 |
| Source: HUAWEI. Al Abadi spoke during the HUAWEI P60 Pro and flagship product launch in Dubai on June 7, sharing his experience with HUAWEI Themes, and how it has elevated his digital experience. |
Al Abadi has designed Ramadhan themes that are available for download on all HUAWEI smartphones, tablets and smartwatches. Nearly 500,000 downloads have been recorded so far, and counting. His recent themes, Soaring Falcon and Sailing Ship, were customised for all HUAWEI devices including the latest HUAWEI Mate X3 and HUAWEI P60 Pro Series. Both are designed to add a unique touch to traditional Arabic calligraphy by fusing it with contemporary art and technology.
William Hu, MD, Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said: "We are delighted to expand our partnership with Mr Mahmood Al-Abadi, a master of Arabic calligraphy. By bringing together his exceptional creative prowess and our cutting-edge mobile technology, we were able to establish an unconventional and innovative approach for promoting the rich cultural heritage of the Middle East. Huawei Mobile Services will continue to deploy internal resources and incentive programmes to encourage designers to unleash their creativity and develop higher-quality themes for our users."
Huawei's latest smartphones, the flagship HUAWEI P60 Pro and the super-thin foldable HUAWEI Mate X3, are ideal for consumers who wish to immerse themselves in Arabic art. The HUAWEI P60 Pro re-establishes the benchmark for smartphone photography while the Huawei Mate X3 is the world's thinnest and lightest foldable smartphone, with an ultra-light and strong aluminum and carbon fibre build that allows for substantial weight savings.