Rockit is offering limited-edition gift boxes for Ramadhan. Each
box contains two tubes of of the snack-sized apples and a Ramadhan
activity calendar. The boxes are available in store and online across
the GCC.
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| Source: Rockit. Ramadhan greeting, meaning 'a generous Ramadhan'. |
Ramadhan is one of the peak sales seasons for the apple brand, with sales across the Middle East jumping over 30% year on year (March 2023 vs 2022).
Rockit Market Manager for the Middle East Ziad El Chawa said Rockit aims to enrich the lives of its consumers: "Creating healthier gifting options and leveraging consumer occasions forms a key part of our sales and marketing strategy, and this year we're offering families a fun, creative and informative way to celebrate together during this holy month.
"Our limited-edition Ramadhan giftbox includes a special 30-day advent calendar packed with useful activities – including fitness challenges, mathematical equations and fun general information – to help families educate and engage with their children," he said.
Rockit Marketing Executive for the Middle East Suha Dassouki added that Rockit is celebrating Ramadhan with online activities. "Our GCC social media followers also have the opportunity to win one of 40 air fryers throughout the Ramadhan period," Dassouki said.