FAB Group, a new lifestyle and culinary venture created by UAE-based investment and development company DEAL Holdings, plans to launch popular boutique brands featuring Michelin-star talent from the UK and Europe across the MENA region, while also creating immersive culinary and lifestyle experiences.
FAB Group is committed to opening a minimum of 25 locations in the UAE over the next five years, with additional flagship destinations in Riyadh, Jeddah, Doha and the Red Sea.
Along with enhancing the region's growing reputation as a global culinary hub, the launch of FAB Group will support local talent, providing access to employment opportunities with roughly 800 jobs set to be created in the UAE alone over the next five years, and more across the wider GCC.
Andrew Cullen, FAB Group Regional F&B Director said: "Over the course of the next few months, we will be making some hugely exciting announcements which will significantly enhance the region's F&B offerings and redefine how the industry is perceived both on a regional and global level.
"The Middle East is already widely regarded as a leader in this space, with many of the world's biggest brands now operating in the region. Our ambition is to build on the fantastic work which has already been carried out and strengthen MENA's global status."
Abdalla Al'Mheiri, DEAL Holdings CEO added: "We are thrilled to introduce FAB Group to the Middle East market, marking a significant moment for the region's hospitality sector, which continues to thrive.
"Created by DEAL Holdings, FAB Group has big ambitions, and we are fully committed to making strategic investment, enabling the brand to evolve with a clear direction while achieving its long-term objectives."
FAB Group's portfolio will span fine dining, contemporary cuisine, café culture, nightlife, wellness concepts, and luxury brand collaborations. Several flagship projects are already in development and will be announced in the coming months.
A major investment and development company, DEAL Holdings boasts a substantial number of branded residences, hospitality projects and commercial real estate across the MENA region.