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| Source: Boutiqaat Group for Perfumes and Cosmetics. The Korea Town expansion is in collaboration with Boutiqaat. |
Korea Town, the prime destination for Korean beauty in Kuwait and the wider Gulf, will be expanding regionally. The company aims to open 50 branches across the GCC by end-2027. The announcement comes as Korea Town officially joins forces with Boutiqaat Group for Perfumes and Cosmetics, a regional specialist in e-commerce and digital retail.
Operating under the Powered by Boutiqaat model, Korea Town is set to accelerate its growth by leveraging Boutiqaat's advanced infrastructure, logistics, and digital capabilities. The expansion amplifies Korea Town's long-term vision of becoming a cornerstone of the Gulf's beauty retail landscape — setting new benchmarks for growth, innovation, and consumer engagement.
The expansion aligns with the reveal of Korea Town's newly-redesigned branch at The Gate Mall in Kuwait, offering shoppers an elevated retail experience that blends innovation with authentic Korean beauty culture.
With a portfolio of over 250 Korean beauty brands, Korea Town continues to strengthen its position as the Gulf's go-to hub for K-beauty. Its extensive selection spans skincare, haircare, cosmetics, accessories, and cutting-edge lifestyle trends.
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Send partnership enquiries to kt.distribution@boutiqaat.com