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| Source: MZH Commerce. Three Muslim-friendly lifestyle brands, NARA, CAMELLIA and MZH, made their global debut in Malaysia at the Global Premiere Ceremony 2025: A New Era of Modest Elegance. From left: YM Raja Haniza, Founder of CAMELLIA; YM Tengku Khairul Adena, Founder of NARA; and Sophia, Founder of MZH. |
Daniel Choong, CEO, MZH Commerce said: "These brands are a true celebration of entrepreneurship, creativity, and cultural pride. I am honoured to bring my business experience into cultivating meaningful brands, made even more special by the trust and support of their Highnesses. Together, we hope to place Malaysia on the global stage as a leader in modest lifestyle and fashion."
All three brands reflect the spirit of modest elegance:
NARA, founded by Yang Mulia (YM)* Tengku Khairul Adena, embodies timeless luxury and sophistication. With a focus on handbags and cosmetics, NARA blends heritage and modernity to create statement pieces. Inspired by YM Tengku Khairul Adena's vision to empower women with confidence and individuality, the brand celebrates elegance that is classic and contemporary.
CAMELLIA, founded by Yang Mulia Raja Haniza binti Raja Dato' Hanipuddin, was born from her lifelong fascination with beauty. As a teenager, she immersed herself in skincare and cosmetics, inspired by her family's premium beauty and health products. Today, CAMELLIA creates refined essentials for women seeking purity, confidence, and elegance.
MZH, the flagship brand, delivers products that combine quality, beauty, and design, reflecting a global expression of modest elegance. MZH brings together founder Sophia's passion for aesthetics and fashion,
transforming heritage inspiration into lifestyle offerings. Sophia, a Hui ethnic Chinese Muslim and accomplished straw artwork artist, created an MZH portfolio that includes skincare, makeup, and fragrances.
Sophia, Founder and Executive Director of MZH shared: "Meeting the princesses was a turning point — their grace, purity, and kindness deeply moved me and inspired the creation of these brands. My vision is to infuse faith and beauty into every detail, so that Muslims everywhere can enjoy the finest quality, the most beautiful designs, and the highest level of lifestyle experiences."
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Products from NARA, CAMELLIA, and MZH will be available through TikTok Shop in Malaysia. There are plans to expand internationally.
*The YM title is an honorific for members of the royal family.