Souq concept art generated by Bing Image Creator.
Ramadhan represents a significant opportunity for small and medium-sized businesses (SMBs) in Singapore, according to WhatsApp. With 65% of Singaporeans now messaging a business every week, messaging is the best way for people and businesses to get business done—from asking and answering questions to discussing products and finalising a purchase, the company said.
Ten WhatsApp Business features to leverage include:
- A full business profile
A complete WhatsApp Business profile with your description, category, address, and contact information instantly establishes credibility.
- Updated Ramadhan hours
Operating hours can change to accommodate iftar or prayer times. Updating business hours prevents frustration when customers send messages during non-operational times.
- Automatic greetings
An instant response ensures a customer’s message is acknowledged immediately, making customers feel valued even before you have had a chance to reply. To set up an automatic greeting message, go to the Tools tab and select Greeting message. Turn on Send greeting message to activate the feature.
SMBs can also choose who receives the greeting by selecting Recipients and setting it to be sent to all customers or specific contacts.
- Sort the surge
Use Labels to instantly categorise chats by status (e.g., Paid - Ready for Shipping, Raya Hamper Enquiry, Iftar Menu) and add different colours to prioritise and manage increased volumes efficiently. Note that some businesses may now see Lists instead of Labels.
- Quick replies
Stop typing the same answer repeatedly for frequently-asked questions like those related to pricing or delivery times. Create message shortcuts with Quick replies to maintain lightning-fast response times.
- Ramadhan catalogues
Display all iftar packages, Raya hampers and limited-time bundles directly in the chat. A clear, visual catalogue lets customers shop and choose without leaving WhatsApp, leading to faster sales. And keep your products organised with Collections, so it’s easier for your customers to browse.
- Flash sales
Customers love Status. Use it to create urgency and excitement by sharing limited-time discounts or last-minute iftar bundles.
- Click-to-WhatsApp ads
Don't just generate chats—drive revenue. Utilise ads that click to WhatsApp to find high-potential customers on Facebook and Instagram.
- Meta Verified
Build confidence and authority with new audiences with a Meta Verified subscription. It not only safeguards brands against impersonation but also unlocks advertising and engagement tools. The verified badge can be prominently displayed across call tabs, business profile and context cards.
- Business Broadcasts
Send messages to multiple customers simultaneously. This capability can improve message response rates and strengthen customer relationships.