The brand observed that many food operators continue preparing dishes through sunset - the time of breaking fast - while delivery riders often break their fast on the move to ensure timely deliveries.
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| Source: Swiss Bear. This Ramadhan, food riders will enjoy free meals as they break fast at participating locations in Kuala Lumpur. |
In appreciation of their dedication, Swiss Bear, in partnership with selected food operators, will distribute complimentary meals to food riders at participating locations. These locations will also serve as designated spaces where delivery riders can break fast comfortably while collecting orders.
The public is encouraged to support the initiative through the following activities:
- Purchase meals from partner operators prepared using Swiss Bear sauces.
- Follow Swiss Bear's Facebook and Instagram accounts to track the donation counter and the growing number of dishes contributed.
- Visit Swiss Bear's participating locations and leave messages to encourage community involvement.
- Engage with campaign content across Swiss Bear's social media platforms, which will include videos, recipe features, and live streams.
- Participate in the Shopee Raya Bundle promotion, where every purchase made from now until 15 March contributes to the final number of dishes donated.