- AlUla will be showcased to potential visitors searching for their next trip on the Wego holiday app
- Wego will provide easy access to international flights, accommodation, and experiences
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| Source: Wego. Hot air ballooning in AlUla. |
AlUla in KSA has partnered with Wego, the travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), to help place the ancient oasis city firmly in the spotlight as one of the region's most extraordinary destinations for culture, art, history and natural heritage.
The collaboration will showcase the area as a must-visit destination. A premier destination for exploration and discovery, AlUla blends 200,000 years of human history and culture with contemporary art, all celebrated through a heritage that offers immersive experiences, from local storytelling to craft workshops.
Powered by Wego's data-driven reach across MENA, the new campaign will guide users from discovering AlUla's attributes and attractions to booking their trip through seamless access to flights, accommodation, and uniquely experiences.
Mamoun Hmidan, Chief Business Officer, Wego said: "We are proud to partner with AlUla in supporting Saudi Arabia's evolving tourism landscape. AlUla offers travellers an extraordinary combination of heritage and natural beauty, and through Wego's regional footprint and performance-driven campaigns, we are accelerating demand and driving tangible results for the destination."
Travellers can experience living history at the restored heritage district of AlUla Old Town, trace ancient inscriptions at Jabal Ikmah, stargaze beneath some of the clearest night skies in the region, or relax in desert resorts.
AlUla is home to Hegra, KSA's first UNESCO World Heritage Site. Monumental
Nabataean tombs carved into rose-red sandstone are sited here. AlUla is
also a year-round hub for culture, art, and lifestyle events, regularly
hosting popular festivals such as Winter at Tantora, contemporary art installations at Desert X AlUla, sporting and endurance challenges, and wellness retreats set against dramatic natural backdrops.
Melanie de Souza, Executive Director of Destination Marketing at AlUla, added: "Partnering with Wego enables us to share AlUla's story with a highly engaged regional audience and meet growing GCC demand for immersive cultural experiences. As connectivity expands through AlUla International Airport, with year-round routes from carriers such as Qatar Airways and flydubai, access to the destination continues to grow. We invite travellers to experience AlUla as a vibrant living cultural landscape, where heritage, creativity, conservation, and regenerative development come together."
Flagship projects currently under development, including Wadi AlFann, the forthcoming global destination for Land Art, as well as new cultural institutions such as the AlUla Contemporary Art Museum and the incense road museum will further strengthen AlUla's position on the global cultural stage. At the same time, its growing collection of resorts and boutique hotels offers visitors high-end hospitality experiences that authentically connect with the destination's vibrant heritage and creative future.
Wego is also collaborating with the Türkiye Tourism Promotion and Development Agency (TGA) to enhance how travellers across the region discover, explore, and plan trips to Türkiye. By integrating Türkiye's diverse tourism offerings into Wego's platform,
travellers can seamlessly navigate iconic landmarks and lesser-known
regions within a single, trusted travel ecosystem.
The partnership focuses on elevating destination discovery through richer content, deeper insights, and more intuitive trip planning.
Türkiye offers a compelling blend of ancient civilisations, Ottoman heritage, modern cities, Mediterranean and Aegean coastlines, and year-round travel appeal. Through Wego, travellers can discover experiences spanning Istanbul's historic neighbourhoods, Cappadocia's surreal landscapes, the coastal charm of Antalya and Bodrum, and the restorative thermal springs of Pamukkale, as well as emerging destinations that encourage deeper exploration.
Hmidan said: "Türkiye continues to resonate strongly with travellers across the MENA region because it offers such a rich mix of culture, nature, cuisine, and accessibility. Through our collaboration with the Türkiye Tourism Promotion and Development Agency, we are enhancing how travellers discover and plan their journeys by bringing meaningful destination content and inspiration directly onto the Wego platform.
"This partnership supports smarter trip planning and encourages travellers to explore Türkiye more deeply, across regions and throughout the year."
According to Wego, there is growing demand from MENA travellers for destinations that combine cultural familiarity with diversity, accessibility, and flexibility. Sinan Seha Türkseven, GM, Türkiye Tourism Promotion and Development Agency said: "Partnering with Wego allows us to tap into a broad target audience across the Middle East and North Africa.
"We enjoy reaching out to consumers through a platform they already trust for travel planning. This collaboration supports our vision of presenting Türkiye as a destination that offers both cultural familiarity and depth, from historic cities and coastal regions to culinary routes and nature-based experiences. We look forward to welcoming more travellers to discover Türkiye's diversity across all seasons."
Travellers using Wego can access comprehensive destination information highlighting Türkiye's UNESCO World Heritage Sites, diverse culinary traditions, coastal escapes, and wellness experiences. Accommodation options range from boutique hotels and city stays to all-inclusive resorts, all complemented by strong air connectivity.