Sunday, 25 October 2026

Alibaba, MATRADE collaborate on halal initiative

Alibaba.com is committed to fostering a robust ecosystem that provides Malaysian businesses with the digital infrastructure and strategic connections necessary for long-term success.

This vision is anchored by a new collaboration with the Malaysia External Trade Development Corporation (MATRADE). The partnership focuses on advancing digital trade and export readiness, with a primary objective of developing a dedicated Halal Pavilion on Alibaba.com. This initiative serves to showcase certified halal Malaysian products to international buyers, facilitating wider market recognition and sustainable trade expansion.

Building on Malaysia's established leadership in the halal economy, MATRADE is committed to empowering local companies to capitalise on international market opportunities. The agency recognises digital trade as a pivotal tool for connecting export-ready businesses with global buyers, while simultaneously enhancing the operational capabilities and market visibility of Malaysian products. 

This collaboration with Alibaba.com represents a strategic move by MATRADE to explore new avenues for strengthening the international competitiveness of exporters, particularly within the halal sector.