Saahtain Foods' Tayyib Ready to Eat meals help feed Hajj pilgrims this year

Source: Saahtain Foods. Saahtain's Tayyib Ready to Eat meals made an appearance at this year's Hajj.

With temperatures in Makkah reaching 45 degrees Celsius this Hajj, fresh food cannot last long. The KSA Ministry of Health advises pilgrims to 'keep away from the uncovered food', going on to say that 'cooked food should be eaten immediately after cooking' and to 'avoid storing cooked food in buses for long when moving from one Hajj site to another. This is one of the major triggers of food poisoning during Hajj'.

One Makkah organisation saw the value of Tayyib Halal Ready to Eat meals by Saahtain Foods, which come in strong, safe pouches that can last up to a year even when exposed to hot weather. It distributed tens of thousands of the meals to needy pilgrims on the move. 

The move encapsulates the values in Saahtain Foods' philosophy of Feed Easy, Halal Relief. All Saahtain products are portable, accessible, sustainable and are produced entirely in the UAE. "We are humbled to be part of a solution to the challenges of feeding millions of pilgrims during Hajj. We will carry on innovating and providing solutions to Muslim travellers and those in need through continuous product development," says Zahra Mahmood, Director of Saahtain Foods. 'We take pride in the fact that we are the first and only manufacturer of halal and tayyib (Editor's note: natural) ready-to-eat meals in the Gulf region."

Saahtain Foods is based in the UAE. The company has also converted adhahi or sacrificial meat into meat-and-rice-based meals. Raw adhahi meat sent to Saahtain by those who sacrificed the animal has been cooked and processed into Ready to Eat meals. These meals are now sent to the needy all over the world, include European refugees in Serbia. 

Hashtags: #RefugeesWelcome, #tayyibmeals

Interested?

Read the Suroor Asia blog post on the introduction of Tayyib meals

Saahtain Foods exhibits Tayyib brand, launches data porridge at DIHAD

Saahtain Foods, a manufacturer of ready-to-eat halal meals, exhibited at the Dubai International Humanitarian Aid & Development Conference and Exhibition (DIHAD) last week, during which it shared its Tayyib* brand in keeping with the 2015 DIHAD theme of Opportunity, Mobility and Sustainability. 

Source: Saahtain Foods.
The company has worked
with global organisations in
three continents.

"Innovation in the humanitarian sector truly makes us a social enterprise," said Adeel Khan, CEO of Saahtain Foods. "We bring private sector excellence in to the strategies of leading non-profit organisations and the corporate social responsibility efforts of leading corporates across the region."

The Tayyib brand is designed for the humanitarian sector, and features easily mobile, accessible and sustainable food that is sourced and produced entirely in the UAE. 

The ready-to-eat meals are 100% halal, 100% natural and nutritious. According to Saahtain, the meals require no special storage, nor a chilled environment for transportation. The shelf life of each meal is over two years at room temperature, enabled through the same technology NASA uses to develop its food for space. Half a million people have been fed through Tayyib meals to date, the company said.

Saahtain Foods also launched at DIHAD, the world's first date porridge. With long shelf life packaging, local UAE dates have been used to create this nutritious blend of high energy porridge.

"DIHAD is a very important platform for us, we are strong believers in the strategic and geographical location of UAE for humanitarian and development work. We are really excited to be using the highly nutritious dates of the region; it was an obvious choice for our next product launch," added Khan.

Saahtain Foods will shortly begin its annual drive to partner with local and UK-based charities to use sacrificial adhahi meat and produce a complete ready-to-eat rice-based meal that can then be sent to remote parts of the world, without having to be frozen, to feed the most vulnerable communities.

*According to Saahtain, At-Tayyib, a name of Allah, means 'the One far removed from every imperfection and deficiency'. Tayyib (طيّب) is from the Arabic root taa-ya-ba and it literally means to be pleasant, agreeable, lawful. The word 'tayyib' itself means to be good, clean, wholesome, gentle, fair and lawful. From these meanings we get the general meaning for tayyib of anything that is good and pure.