Crescentrating's fourth Ranking of Halal Friendly Holiday Destinations covers 60 destinations, against 50 the year before. The ranking is based on suitability as a family holiday destination, the level of services and facilities it provides for Muslim travellers and the marketing initiatives of the destination targeting this segment as the main criteria.
The company notes that the Muslim travel market was estimated to be worth US$140 billion in 2013, representing almost 13% of global travel expenditure, and commented that Indonesia has moved up to 4th position as a result of initiatives launched in the past 12 months to focus on the Muslim travel segment.
"Japan has made the most improvement among the 60 destinations tracked. Japan released a travel guide for Muslim travellers last year. Recently some of the airports in Japan have also taken steps to improve their services by offering halal food and prayer rooms," said the company in a statement.
| Top 10 Halal Friendly Destinations 2014 (OIC Destinations) | Top 10 Halal Friendly Destinations 2014 (non-OIC Destinations) | |
|---|---|---|
| 1 | Malaysia | Singapore |
| 2 | United Arab Emirates | South Africa |
| 3 | Turkey | Thailand |
| 4 | Indonesia | United Kingdom |
| 5 | Saudi Arabia | Bosnia & Herzegovina |
| 6 | Morocco | India |
| 7 | Jordan | Hong Kong |
| 8 | Qatar | Germany |
| 9 | Tunisia | Australia |
| 10 | Egypt | Tanzania |
An in-depth look at the rankings of all 60 destinations is available here.
Japan's Yokohama's tourism initatives targeted at Muslims are blogged here.