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| Source: MIHAS website |
MIHAS is the largest Halal trade fair that focuses on the sourcing of Halal products and services to international markets. The four-day event attracted 20,818 visitors from 60 countries, an increase of 12.5% compared to the number of visitors last year. Over five hundred (521) companies from 26 countries manned 620 booths, compared to 430 companies last year, an increase of 21%.
This year's winners of MIHAS awards were the Saudi Export Development Authority (SEDA) for Best Pavilion, Saudi Cold Storage for the Most Promising Entrepreneur and the Best Product Packaging Award was given to AMER – The Art of Taste CC from South Africa.
The IBM consisted of pre-scheduled business meetings between buyers and sellers on April 8. Four hundred buyers from 41 countries participated, including representatives from China, Japan, Korea, India, Mongolia, Indonesia, Saudi Arabia, UAE, Turkey and Qatar.
The key sectors which attracted strong interest among buyers at the exhibition were beverages, processed and ready to eat products, frozen food, seasonings and spices. However, the non-food and services sectors such as toiletries, body care, hygiene and financial products also contributed RM82.9 million of the RM489.2 million sales generated during the event.
MIHAS 2014 is part of the “World Halal Week” that consists of two major events - Malaysia International Halal Showcase (MIHAS) and World Halal Conference by two organisations - Malaysia External Trade Development Corporation (MATRADE) and Halal Industry Development Corporation (HDC) respectively under the auspices of Ministry of International Trade and Industry. Next year’s MIHAS will take place from 1st to 4th April 2015 at the Kuala Lumpur Convention Centre (KLCC), Malaysia.