Malaysia's position as the global halal hub, the growing Muslim populace and the existence of unethical advertisements have spurred the proposed discussions on Islamic advertising. ISIA2014 aims to bring together academicians, advertisers, persons from advertising associations, regulators, media persons, students and those who are interested in Islamic advertising; in theory and in practice, for discussions on the theme, 'Advertising with a Conscience’.
The organisers expect the seminar to outline the issues of advertising in the Muslim world; conclude with recommendations regarding the Islamic perspective of advertising to regulatory authorities; and to lead to with a publication on advertising and Islam.
Academicians, advertisers and the advertising industry, media, and students are expected to attend.
Dates: 26 to 27 September 2014
Venue: Senate Hall, IIUM Gombak Campus
Cost: RM350 for students, RM500 for others; early bird discounts apply till 14 August.
Registration: A registration form can be requested from isia.comm2014@gmail.com or in person on the first seminar day.