Saturday, 31 January 2015

Islamic wellness traditions to catch on globally in 2015 and beyond

Spafinder Wellness 365 has released its 12th report* on the top 10 spa and wellness trends set to unfold in 2015.

“In our 12 years of trend-tracking, we have never seen spa/wellness concepts go so deep and global, be so meaningful and move in so many surprising, provocative directions,” said Spafinder Wellness Chief Brand Officer Mia Kyricos. “Our goal is to provide an in-depth resource and help the industry make informed decisions by analysing the social, cultural and economic shifts that fuel each trend.”

The top global spa and wellness trends for 2015 include wellness traditions from the Islamic world.

According to Spafinder, the world has as yet been not noticed what the wellness traditions of the Islamic world can offer with its "advanced food-as-medicine, and nature-based beauty and healing practices, refined for 1,000 years". The company predicts that more people will seek nutritional, beauty and “spa” traditions central to Islamic cultures in years ahead. 

Middle Eastern and African spices, grains and fruits will be the buzzed-about superfoods, ingredients used for both food and beauty (from camel’s milk to baobab fruit) will trend, and spas will offer more experiences like rasul**/mud treatments and sand bathing.

Spafinder suggests checking out the blackseed-infused, Senegalese skincare line, Tiossan, and the planned Zulal Destination Spa (Doha, Qatar, 2017), which is to be the first retreat to immerse guests in the well-being traditions from across the Islamic world. 

Read the report here

*The report is based on surveys with the company’s network of consumers, travel agents and spa/wellness businesses conducted over the last year. 

**A rasul is a room in the Arab tradition where steam and mud are applied to bodies.