Tuesday 27 January 2015

Zolace aims to attract more Muslimah shoppers with website revamp

Malaysia's Zolace, an online boutique for Muslimah women, launched a new website late last year. The company aims to become the biggest online shopping website that sells female Muslim apparel and one of the major online retailers in Malaysia and Singapore, and offers free shipping with no minimum order requirement to Malaysia, Singapore and Brunei. 

Source: Zolace website.

According to Zolace’s website, the company specialises in a number of popular items for Muslimah women, including accessories such as bags, jewellery, and shoes, as well as clothing from dresses to pants. Zolace’s list of bestselling items includes pieces such as baju kurung, tudung bawal, shawl, blouses, maxi dresses, long skirts, sling bags, tote bags, necklaces, and sexy lingerie. 

The company’s products aim for comfort, affordability and style—three qualities that are important to any Muslimah woman interested in keeping up with the latest trends, it says.

The company welcomes international shoppers, charging a flat express shipping fee outside of Singapore, Malaysia and Brunei as well as free shipping worldwide if the order is above US$100.

“I bought this dress Muslimah because I wanted something of a classical cut that could work in pretty much any situation,” said Miey Nabilah from Kuala Lumpur, Malaysia, who purchased a black 'Elyana Dress Muslimah'. 

“The Elyana dress is good quality, and the fabric allows me to wear it in humid weather, which we all know is a really important quality for clothes we wear in this climate. I also find it very easy to pair with any tudung I want to wear, probably because of its colour and cut.”