Modest fashion extravaganza kicks off in Indonesia

Bank Indonesia (BI), the Indonesian Ministry of Cooperatives and SMEs, and the Indonesian Fashion Chamber (IFC), as part of the Indonesia Sharia Economic Festival (ISEF), kicked off the inaugural Indonesia International Modest Fashion Festival 2022 (IN2MOTIONFEST 2022) in Jakarta, Indonesia on 6 October.

The five-day festival covered deluxe ready-to-wear fashion, streetwear, eveningwear, cocktailwear, and officewear.

"Indonesia's inaugural global modest fashion festival has been a huge success. It is expected to become the biggest international modest fashion festival. This can be done through strengthening the branding of Indonesia's modest fashion, increasing capacity and network between domestic and global business actors. We'll continue to nurture Indonesia's cultural heritage and share it with the world," said Governor of Bank Indonesia Perry Warjiyo.

Attendees caught up to 1,256 looks of wastra* Nusantara from designers such as Dian Pelangi, Itang Yunasz, Khanaan, Laudya Chintya Bella, Syahrir Nurdin from Malaysia, Yod Koko from Thailand, as well as A3 from France X Emmy Thee.

"Wastra from Sabang to Merauke, such as songket, ikat, lurik and batik, have been the highlights of this year's festival. It is amazing to share our cultural heritage with the world and see the same joy we feel when seeing these amazing fabrics," said Ali Charisma, National Chairman of the IFC.

"By involving hundreds of designers with the use of 14 types of wastra, we hope that in the future more stakeholders will be involved in the effort to make Indonesia a trendsetter in the world's modest fashion industry," added the Minister from the Indonesian Ministry of Cooperatives and SMEs Teten Masduki.

According to Statistics Indonesia (BPS), Indonesia is the world's 13th exporter of Muslim clothing in 2021 with the value amounting to USD 4.68 billion, up by 12.49 percent compared to 2020. 

*Wastra derives from Sanskrit and means "handwoven textile". The term has rich cultural and historical meaning. Most wastra are made by skilled artisans, and much appreciated for their beauty.

Zalora's Hari Raya 2019 collections are out

ZALORA, Asia’s online fashion destination, has unveiled the Hari Raya (Eid) collections from its own modest wear labels, ZALIA and LUBNA in the ZALORAYA campaign. Made for the style-savvy and available exclusively on ZALORA, the collections are themed after today’s trends and consist of elegant and versatile pieces for all seasons and occasions.

Inspired by the high-spirits and joy of youth, collection for spring-summer 2019 (S/S19) entices with an escape from the day-to-day while accentuating the signature flowy, modern twist of the traditional silhouette.

Source: ZALORA. New Eid collections for the company's own labels, ZALIA and LUBNA.

ZALIA 2019 collection, themed Reign of Titania

Reign of Titania is inspired by the beauty of the fairy queen, living in the mythical and whimsical forest. The collection is inspired by all the natural elements and life in the forest like the flowers and foliage that are translated into embroidery and prints. Regal elements are infused into the collections as a reflection of the high status of the fairy queen.

The ZALIA 2019 festive collection features an impressive 313 styles for women. It follows four main trends: Spring Romance, Prairie Dance, Golden Dawn, and Opulent Night. Spring Romance showcases romantic pieces revamped with elegance and opulence. The delicate becomes dramatic and whimsical with pastels, floral appliques and embellishments. Pretty silhouettes featuring layered sheers, florals that follow the form or accent a fit-and-flare shape are introduced.

Prairie Dance looks to a rustic country aesthetics and concepts for inspiration. It works with a neutral earthy palette for a less overwhelming feel. Delicate lace and embroideries that evokes the images of pressed flowers are key to this capsule.

Golden Dawn hinges on regal and opulent colours for the overtly indulgent and romantic mood. Antique and regal references underpin this capsule with a more dramatic take for Raya. Fabrics with encrusted sequins and faded gold jacquard spotlight the past.

Under Opulent Night, metallic surfaces are textured and embellished. Sequins are extravagantly applied. Foliage-inspired motives are infused into sequinned and jacquard fabrications.

LUBNA 2019 collection, themed Girl at Heart

LUBNA has crafted a new exciting capsule for its fourth festive collection. This includes an 80-piece men's and 393-piece women's collection. Introducing Lubna Curve this year, the plus-size collection features 85 pieces with sizes ranging from XXL to 5XL. Along with this, there are matching couple looks, Kebaya Labuh, asymmetrical drapes, and innerwear for nursing in 2019’s collection.

A palette of pastel tints, earthy shades, warm blues and deep corals are used. The collection is made with special fabrics that include sheens, sequins, waffle laces with embroidery, translucent payettes, pleats, 3D texture, organzas, shimmering chiffon pleats, openwork laces, soft laces, mixes of rayon, and poly mixes. It showcases details like drapes, ruffles, drawstrings, tie-knots, dainty floral prints, striped print, lace trimmings, and 3D embellishments.

Details:

Both the ZALIA and LUBNA collections are available now on ZALORA in Singapore, Malaysia and Indonesia. The ZALIA collection retails from S$17.90 to S$129.90, while the LUBNA collection retails from S$14.90 to S$109.90.

Shop the ZALIA and LUBNA 2019 festive collections online, on the desktop or mobile site, or via the mobile app.

Hashtag: #zaloraya2019

Ecofriendly fashion labels highlighted at Arab Fashion Week

Following the highly successful first edition of Arab Fashion Week (AFW) in Riyadh, KSA earlier this season, the Arab Fashion Council (AFC) held the sixth edition of Arab Fashion Week in Dubai, UAE.

The biannual event, that took place on 9 to 12 May on board the historical Queen Elizabeth 2 ship, attracted more than 15,000 visitors and featured a total of 21 fashion shows.

     

Source: PRNewsfoto/Arab Fashion Week. Twenty-one
international and regional fashion designers
showcased their collections at the 6th Arab Fashion
Week in Dubai, UAE.

As one of the first and only platforms in the world dedicated to promoting resort and 'ready-couture' collections, Arab Fashion Week presented international and regional talent including Amato Couture (UAE), Tony Miranda (Portugal), Tatiana V. Layalina (Russia), Aiisha Ramadan (UAE), J by Jordy (UK), Ilse Jara (Paraguay), Humariff (Russia), Maison Lesley (Lebanon), Fllumae (US), Aram by Arwa Al Ammari (KSA), Renato Balestra (Italy), Sophia Nubes (Switzerland), Villafane (Argentina), Nicole+Felicia (Taiwan), House of MuaMua (Italy), Asmaraïa (Russia), Harmony (Armenia) and Simone Racioppo (Italy), and Asory House (Egypt).

The Arab Fashion Council also introduced the AFC Green Label initiative that supports emerging ecofriendly labels by showcasing their work during AFW. The first 'green' designers to present their collections were Italian-born Bav Tailor and Croatian label Krie Design with plans for more ecofriendly brands to participate in the next editions of AFW later this year.

Arab Fashion Week will return later this year with its Riyadh and Dubai editions in October and November 2018 respectively.

Dubai's first Modest Fashion Week declared a success

Source: Think Fashion and Red Connect. Dubai’s first-ever Modest Fashion Week ends on a high note.

Following on from successful series in Istanbul, Turkey and London, UK, the first Dubai Modest Fashion Week (DMFW) saw global faces of modest fashion, award-winning designers and VIPs flock to one of the world's biggest modest fashion movements.

The two-day style event that took place 8-9 December saw established and emerging designers from over 20 countries take part in 40 fashion shows, with 50 brand booths, workshops and talks, fashion and art exhibitions attended by 100 celebrities and influencers, from HE Sheikha Hend Faisal Al Qassemi, Arab superstars Diana Haddad, Hisham El Hajj to Bollywood diva Gauahar Khan.

The event lineup included high-end designers Rasit Bagzibagli, Muslima Wear and Selma Sari, famous modest fashion designers Safiya Abdallah of Dulce by Safiya, Zaskia Sungkar, Norma Hauri, Ria Miranda and ETU, as well as ready-to-wear collections from Annah Hariri and bridal wear by Miss Ayshe. Huw Roman Tokyo (Japan), Fllumae (US), Mizaan (Germany), Yours Truly (Canada), Sumayya & SSS (Indonesia), Zeina Ali (Jordan), aere (Malaysia), and Anotah (Kuwait) also made appearances.

DMFW is organised by Think Fashion (led by Franka Soeria and Ozlem Sahin) and Red Connect (led by Arif Ebrahim). 

Explore:

View the event video.

DMFW to put Dubai on the modest fashion map

Source: DMFW website. Poster advertising the Emerging Modest Fashion Designer Award.

Hitting the UAE for the first time, Dubai Modest Fashion Week (DMFW) follows on from the success of the London and Istanbul series, which feature international icons and award-winning designers from around the world.

Dubai Modest Fashion Week debuts 8-9 December at Burj Park, Downtown Dubai. Created by the founders of Think Fashion (Franka Soeria and Özlem Şahin) and Red Connect (one of the biggest names in creative media and events across the GCC), the event will showcase the latest modest fashion trends while driving the message that dressing modestly is a style choice.

Working towards coining Dubai as a hub for the multibillion dollar modest retail industry in the Middle East, organisers say the #DMFW roster will include more than 30 fashion shows from five continents, 50 brand booths, talk shows and workshops, plus a fashion exhibition. Confirmed industry talents include hijab supermodel Halima Aden, icon Dina Tokio, the face of modest fashion Mariah Idrissi, and Bollywood celebrity Huma Qureshi.

DMFW will also host the Emerging Modest Fashion Designer Award (EMFDA) with The Modist where one budding modest designer will showcase their collections on the runway and win an editorial with a prestigious fashion publication. Complementary art exhibitions offer immersive works from local and international artists and photographers.

Starting with a spectacular opening ceremony and the exclusive show of Modanisa.com, the weekend will see renowned brands and designers take to the runway, including shows from Huw Roman - Japan's leading modest fashion designer, and high-end modest label Fllumae-USA. India's first abaya designer Murcyleen Peerzada will be there. The final day will host an exclusive Wardah Beauty Show, featuring modest designers Etu, Norma Hauri, Ria Miranda, Zaskia Sungkar and Vogue Arabia's Modest Muse Dulce by Safiya Abdallah of the UAE.

Details:

View the full event schedule and register for free entrance

Marks & Spencer celebrates Ramadhan

Marks & Spencer's Ramadhan pages online are filled with fashion, dining and beauty items.

The exclusive Ramadhan collection for women is imbued with festive silver and gold, while iftar outfits for him are classic and subdued. Kids' formals are presented in the Ramadhan kids section.

The Ramadhan home collection comprises crockery in white as well as bath and bedlinen in pastels, neutrals and the occasional bright print.

Fragrance highlights include the Opulence OUD Eau de parfum. Other scents recommended for Ramadhan include the Butterfly Garden series and the heliotrope-gingembre (ginger), jasmin-perle de the (jasmine tea) and tilleul-cidrat (lime-citron) perfumes.

Source: Al-Futtaim Group. Marks & Spencer has sweets galore for Ramadhan.

Marks & Spencer also has a range of gifts and hampers for Ramadhan. Look out for baskets filled with Belgian chocolate biscuits and truffles, salted caramelised nuts, Swiss chocolate discs and nut and fruit mendiants*.

*Mendiants are chocolate discs with fruits and nuts on top.

*Products are available in the Middle East. Availability in other countries is not guaranteed. Facebook pages for Marks & Spencer default to the visitor's country of origin. 

FashionValet falls back on tradition for Raya 2017

Source: FashionValet website. FashionValet's Raya imagery this year is reminiscent of hand-drawn artwork of kampung scenes in rural Malaysia. The Raya 2017 page is very popular.

FashionValet, Malaysia’s online fashion store, has unveiled a Raya looks for 2017 that revisit traditions and roots.

"This year, FashionValet travels back in time to the idyllic kampung way of life set in the late 1950s—with the heavy use of monochromatic illustrations—synonymous with the reality of kampung boy*, in the name of keeping traditions alive," the company says on its Raya 2017 page.

The e-marketplace offers ready-to-wear garments for women, accessories and handbags from the best of Malaysia’s home-grown brands and designers.

Source: FashionValet Raya 2017 page. A wide range of Raya clothing from different designers is on offer.

Interested?

Watch the behind-the-scenes video of FashionValet's TV commercial for Raya

Hashtag: #FVRAYA2017

*Literally boys from rural villages, as opposed to those from the city.

Aab offers new collection for Ramadhan

Source: aab website. Banner for the Ramadan Collection.

Fashion marketplace aab has readied a Ramadhan collection full of flowing long silhouettes and silk hijabs. Inspired by art and architecture, the Ramadan Collection includes loose jumpsuits, abayas and kimonos in pastels and rich jewel tones. 

The aab interface is particularly comprehensive. Mousing over pictures provides alternative looks for the clothing, and there are sections for details and care as well as suggestions on how to complete the look.

Aab, the name is derived from the Persian name for water. Aab garments that take into account simplicity, style and comfort and are designed to be interchangeable to create an entire wardrobe that goes from day to evening, weekday to weekend, season to season.

Interested?

Aab ships worldwide.

Browse Andaaz Fashion's Eid collection

Source: Andaaz Fashion Eid collection pages. Lehengas. 

Indian online fashion marketplace Andaaz Fashion has launched its Eid collection for 2017.

The Eid collection for women include anarkalis, churidar suits, trouser suits, sarees, kurtis, lehengas as well as readymade dresses. Children's kurtas and salwar are also available. Men's kurta pajamas are also offered.

Size options for women range from XXS to 5XL and from S to 2XL for men.

Eid jewellery, in ethnic designs, has its own section. 

Andaaz Fashion aims to provide affordable, fashionable as well as comfortable clothing for everyday and special occasions. The designs are targeted at the pan-Indian consumer, and come in a wide range of styles to suit regional variations in fashions.

Interested?

Get an additional 10% off with the code EID10.

Request the Eid Catalogue 2017

ZAFUL offers COD payment option to Arabic-speaking countries

Source: ZAFUL website. Shoes offered by the site.

ZAFUL, an international online fashion retailer, is adding local payment options for Arabic-speaking customers. In the Arab nations, ZAFUL is offering cash on delivery (COD), a common payment method for the region.

"We have received a lot of good feedback from customers about how shopping can be made easier," ZAFUL Operations Director Sara Lau said. "Since we ship our items to all over the world, it's hard to know what works best in every country. So we appreciate the information from shoppers and try to accommodate them as best as we can.

"The COD payment method will be tried out in Arab countries. If we find it works well and provides convenience to our customers, we'll expand it to other countries."

ZAFUL has also updated e-certificate payment protocols and Secure Socket Layer (SSL) checkouts to make its payment system more secure. "We are always looking to enhance the shopping experience for our customers," said Lau.

Zalora opens Hari Raya Boutique for 2017

Source: Zalora Hari Raya Boutique microsite. These two Hari Raya Exclusives are from Zalia.

Online fashion retailer Zalora has opened its Hari Raya Boutique for 2017. The dedicated pages feature fashion from own-brands Zalia and Zalia Homme as well as PETRA and Lubna. Designs for Hari Raya from third parties exclusively for Zalora include Kree for Zalora, Jovian Mandagie for Zalora, and Tom Abang Saufi for Zalora.

The majority of the 690 items on offer are for women, with 71 for men. Prices range from S$14 to under S$200.

Interested?

Follow the Zalora Facebook page for limited-time discounts. Delivery is free for orders over S$40

Hana Tajima's 2017 spring/summer collection is out

Uniqlo and fashion designer Hana Tajima have launched the 2017 spring/summer collection in Singapore and Malaysia.

The Hana Tajima Lifewear collection is exclusive to Uniqlo and is inspired by the relationship between movement and form while echoing Tajima's Japanese roots and English upbringing.

The collection features elegant, contemporary styles that are both versatile and comfortable. Pieces include long flowing skirts, tapered ankle-length pants, loose-fitting blouses, kebaya and hijab. Solid colours dominate, particular dark colours and shades of brown.

Interested?

View the Uniqlo video interview with Hana Tajima

Watch the video on creating looks with the 2017 spring/summer collection for Uniqlo

Check out the hijab tutorial with the shaped hijab with ties from the collection 

In Singapore, the collection is available at 313@Somerset, Bugis+, OneKM and online.

*Images source: Uniqlo website.

MAX sale in India ends 22 January

Source: MAX. MAX fashion for men, women and kids is on sale.

The Landmark Group's fashion brand MAX is offering up to 50% off in India on over 60,000 products from a collection that features the season's hottest trends across clothing, accessories and footwear for the entire family.

In India, MAX has more than 145 stores across 55 cities. The brand plans to have a network of 160 stores in India by the end of FY16-17.

Interested?

The sale ends January 22 2017.  Enjoy 5% additional cash back using an SBI credit card with a minimum transaction of INR2,500. 

Halal Expo Japan debuts November 2016, includes modest fashion show

Source: Tokyo Modest Fashion Show website. Halal Expo Japan debuts this November.

Halal Expo Japan 2016 takes place in Asakusa, Tokyo, Japan this November. Themed 'halal for all', the event will also host the first modest fashion show in Japan, Tokyo Modest Fashion Show 2016, featuring 10 fashion designers.

Interested?

Halal Expo Japan runs from November 22 to 23 at the Tokyo Metropolitan Industrial Trade Center Taito-kan. View the list of exhibitors for Halal Expo Japan

View the agenda for Tokyo Modest Fashion Show 2016

Contribute more event listings to the Suroor Asia events page

Modest fashion is worth over US$230 billion globally

Estimated to be worth over US$230 billion worldwide, the modest fashion industry grew out of Islamic traditional wear, and has since been reimagined by designers and influencers from Muslim as well as non-Muslim cultures across the globe.
“Modest fashion is easily the fastest-growing trend in the global fashion industry, and in recent years, world-renowned fashion labels such as D&G, DKNY, H&M, Zara and many more have awoken to the opportunities that exist in this space. This has been further bolstered by the rise of social media and the emergence of several global fashion influencers from traditional Islamic markets such as the GCC. Today, we are seeing a confluence of these – labels are looking to work with Middle Eastern and Islamic fashion influencers, and more and more customers are looking to Influencers and brands to fulfil their need for fashion trends and designer labels, but within the Islamic context,” said Ritu Upadhyay, Middle East Correspondent of Women’s Wear Daily, who moderated a panel on the topic at Global Islamic Economy Summit 2016.

Panelist Soha Taha, a modest fashion influencer from Egypt and the UAE with over 187,000 followers on Instagram, recently started her own fashion label and online store to fulfil customer demands globally. She says that this was a natural move considering the unique requirements of the modest fashion consumer.

“The need for modest fashion among Muslim women gave rise to an all-new industry, and social media became the platform through which I could share my take on the latest trends and instantly communicate with those who valued my opinion. Followers became buyers, and today I receive orders from and deliver to more than 75 countries around the world,” said Soha.

Turkey-based global modest fashion e-commerce store Modanisa.com gets more than 9 million visitors a month, and carries more than 45 designers and 300 brands. Kerim Ture, Founder of Modanisa.com said: “This sector has been seeing a strong upward trend since we began in 2011, and we have even created the Istanbul Modest Fashion Week as a response to this trend. Even with the groundswell, we believe that this is a largely untapped sector, and we are currently serving only 4% of the addressable market. Whether it is fashion in daily wear or for special occasions, the modest fashion consumer looks to us and to influencers to bring them options, and we also play a key role in creating awareness around specific culturally unique trends that may not be seen elsewhere.”

Social mMedia platforms have emerged as the communications media of choice, as influencers and brands are able to engage with the consumer in real-time. This has also created a community of like-minded individuals. During instances such as the recent ‘burkini ban’ debate in France, this community saw strong support from Muslims and non-Muslims around the world, and both Soha and Ture reported increased sales in response to this sociopolitical issue.

Instagram and Snapchat were touted as the best platforms to engage with the modest fashion enthusiast community, and video content sees the most engagement when it comes to proactive content sharing from brands and sellers. This content includes designers and influencers sharing thoughts on designs, fabric, and patterns, as well as ‘how to’ videos to demonstrate the correct wearing of scarves and gowns to young girls or non-Muslim consumers.

“An influencer in this niche area needs to find their authentic voice and style, and not be afraid to change or experiment. Modest fashion need not come from only modest designers, but can actually be created by understanding the core concepts and mixing-and-matching from anywhere,” said Soha.

Modanisa.com is looking to brick-and-mortar as the next stage of their evolution. “We have built our community of more than 2 million followers on Facebook and 25 million views on YouTube, and are now looking at reaching our customers through a chain of retail stores. We have begun in Turkey, and will be bringing these stores across the region in the near-term,” said Karim.

Interested?

Modanisa tracks the latest fashion trends on its YouTube channel (Turkish). At the time of writing the channel had nearly 46,000 subscribers.

Hashtag: #GIES2016

Bye Felicia #HijabFlip

A photo posted by Soha MT سهى (@sohamt) on Oct 27, 2016 at 12:40pm PDT

Gap invites kids to make wishes for Ramadhan at their Wishing Wall

Source: Al Tayer.

Gap, the fashion retailer, is displaying a Wishing Wall throughout Ramadhan at selecting stores in the Middle East.

Every child who visited the Gap store has the chance to draw or write a wish for themselves, their family or their friends and post it on the Wishing Wall.

The Wishing Wall is displayed in-store at Gap UAE, at Mercato Mall, Dubai Festival City, and Dalma Mall; Gap Qatar, Landmark Mall; and Gap Kuwait, 360 Mall.

AL FAIZAN introduces Ramadhan collection, promotion

AL FAIZAN, a thobe specialist, has a Ramadhan promotion on. The brand, created by two brothers to offer an alternative to standard generic, low-cost low-quality and inconsistent-fitting pieces for Islamic menswear, ships free worldwide.

Just follow @alfaizanthobe on Twitter or @AlFaizan on Instagram to be in the running for a thobe of choice. One winner will be picked every week during Ramadhan.

Source: AL FAIZAN website. The Ramadhan collection.

AL FAIZAN's clothing is designed to keep things minimalistic with practical modern twists. Its Ramadhan collection (£49.99 each) includes:

The 2016 Business Standard is positioned between formalwear and casual wear. With the sleeves buttoned down and the placket zipped up, it is a formal classic; with the sleeves up and the collar buttoned up, it becomes a casual thobe.

2016 Business Standard black/white
A classic all white thobe complete with black contrast lining.

2016 Business Standard sky/white
A clear sky blue complete with white contrast lining.

2016 Business Oxford blue/white
A sky blue thobe complete with white contrasting buttons. With the button-down collar, buttoned breast pocket and pleated hook on the rear, this thobe has all the details one would expect of an Oxford shirt.

2016 Business Penny cream/brown
A cream thobe complete with white contrasting piping, introduced in response to requests for the colour combination. This piece features contrast brown piping along the penny collar and the cuff. A button-down feature has been added to increase the formal appeal.

#alfaizan #ramadhan2016 #ramadan2016 collection.

A photo posted by AL FAIZAN (@alfaizan) on Jun 13, 2016 at 10:58am PDT

Hashtags: #thobeup, #alfaizan, #ramadan2016, #ramadhan2016, #minimalist, #tailoring, #thobe, #dishdasha, #kandura, #qamis, #islamicfashion, #islamicclothing, #islamicdesign, #jubah, #eid2016

Browse Flow's Raya Collection 2016

Source: Flow eDM.

FLOW, the Malaysia fashion label, has introduced a Raya collection with the signature silhouettes and embellishments that it is known for.

The collection features a number of brightly coloured long-sleeved and three-quarter sleeved tops and dresses, and bold prints. There are also two pairs of pants. The is a black front twist overlap blouse (S$56.30) and a fuchsia long-sleeved overlap blouse (S$46.30) are the most intriguing pieces in the collection. 

The short-sleeved kaftan (S$63) and border print palazzo pants (S$66.30, modelled in picture) are the only pieces designed to match in the collection.

According to the website, FLOW's founders introduced the label for curvy women whose fashion options were usually a "sack-like excuse for clothing". "A few more inches in our bust or hips shouldn’t mean we lose all shape in the clothes we wear. On the contrary our curves are more defined and so our fashion should be more structured," the brand states. "Clothing that allows us to express who we are under the surface."

The company offers comfortable apparel ranging from casual and contemporary to evening and seasonal wear, in a selection of sizes from US10 to US18. Shipping is free.

Naelofar launches Raya collections, releases video

Naelofar Hijab has just released the Duchess (RM83) and Stella (RM99) hijab collections.
Duchess, launched first, is a semi-instant loop-type hijab made of heavy chiffon that has a triangular Swarovski crystal hotfix embellishment.

Named 'Stella', Latin for 'star' because of the crystal and hotfix Swarovski pearl cluster on the hijab, Stella is a semi-instant garment loop-type that is made of Korean chiffon. Crystal pearls by Swarovski have a crystal core and are both washable as well as anti-scratch.

Two more collections, named Camellia and Sonia, are yet to come.

The Neelofa perfume (RM55) was launched at the same time. The scent begins with sweet top notes that after transforms into strawberry and blackberry in an hour, with hints of musk, rose and floral tones. The perfume will last more than five hours, according to the company.

 

The company has also uploaded its Raya campaign for 2016 onto YouTube. The video, titled Allah Lebih Tahu (Allah knows), has gratitude and faith as its theme. Zalora Malaysia has additionally created a holiday video for Naelofar.

Naelofar Hijab was founded by Neelofa and her partners, who decided to revolutionise and simplify modest fashion with an 'instant' shawl. There are more than 100 stockists in Malaysia, Brunei and Singapore. Neelofa currently has two other labels - Nalelofar Abaya and Lofalens, fashionable contact lenses.

Two collection of #naelofaraya2016 has been launched, so what's next ya?🤔😍#duchessbyNH #stellabyNH #nhraya2016 #naelofarhijab #ilovenaelofarhijab #nhauthorizedstockist

A photo posted by Naelofar Hijab Official ( HQ ) (@naelofarhijab) on Jun 2, 2016 at 5:51am PDT

Interested?

View the associated video (Malay) and Zalora's Lebaran Bersama Naelofar 2016 video

Watch how to wear a Naelofar hijab in 1 minute

Read the Suroor Asia blog post about Zalora's Hari Raya Boutique this year

Hashtags: #naelofaraya2016, #duchessbyNH, #stellabyNH, #nhraya2016, #naelofarhijab, #ilovenaelofarhijab, #rayaperfume #neelofaperfume

Shop at Zalora's Hari Raya Boutique

Source: Zalora website. From the Hari Raya Boutique.

Zalora's Hari Raya Boutique is open.

House brand Zalia's ZALIA 2016 collection features gold lace, embroidery and hand beading, as well as in-house designed geometric foil prints. Zalora calls the collection 'romantic' for the metallic hues and pastels in its palette. Styles are both flowy and form-fitting. The boutique also features other brands such as Rizalman for Zalora, Jovian Mandagie for Zalora, POPLOOK Premium for Zalora, Lubna. and emel by Melinda Looi.

Men have the 24:01 collection for Hari Raya. 24:01 offers apparel, footwear and accessories.

Zalora's beauty department is championing dewy skin, bold brows, nude lips and smoky eyes for Raya (Eid) as part of the boutique microsite.

Interested?

Visit the Hari Raya Boutique. Use the coupon code LEBARAN20 for a discount.

Watch the associated video

Read the Suroor Asia blog post about the emel by Melinda Looi Raya collection