Sunday 15 May 2016

THAIFEX-World of Food Asia will feature elite coffee, halal zone

THAIFEX-World of Food Asia, billed as Asia’s leading food and beverage trade show, is set to welcome some of the world’s leading talents in the culinary world to Thailand at Bangkok’s prestigious IMPACT Exhibition and Convention Centre from 25 to 29 May 2016.

More than 1,046 aspiring chefs from 11 countries will pit their culinary skills against each other while 16 of the world’s best baristas will be demonstrating their wow the crowd and impress the judges as they demonstrate their prowess.

This year’s record-breaking 80,000 sq m of exhibition space is a reflection of the growing international popularity of THAIFEX-World of Food Asia and its supporting programmes such as the 5th Thailand Ultimate Chef Challenge and Celebrity Coffee Bar. 

This year, Thailand Ultimate Chef Challenge is introducing a new category, the Bakery & Pastry Challenge. This new class will cover a wide range of pastries that include creative cakes and desserts, joining the existing 22 classes including the signature Mekong Culinary Challenge, where the focus is on presenting the unique culinary cultures and flavours of the Great Mekong River.

Ninety Plus Coffee makes debut

The biggest gathering of the coffee & tea industry in Thailand is set to take place at World of Coffee & Tea, a specialty show under the THAIFEX-World of Food Asia umbrella. Retailing at US$100 per cup, it is one of the world’s most expensive brews. Described as one of the world’s most aromatic flavourful coffees, Ninety Plus Coffee has been recognised among the best in the world, chosen by multiple national and world champion baristas including Celebrity Coffee Bar’s very own celebrity baristas.

Visitors will also have an opportunity to gain valuable knowledge and insights from industry insiders from La Marzocco via True Artisan Café where coffee enthusiasts can learn how to operate espresso machines and grinders while connecting with boutique coffee shops and micro-roasters from around the globe. The Boncafe Training Sessions will focus on making the best frappes, smoothies and mocktails, all the while educating participants on the industry’s best practices and stringent food standards. To witness the best in creative cuppas, the annual CTI Latte Art Duel returns for another exciting competition to impress a panel of champion baristas.

THAIFEX-World of Food Asia, organised by Koelnmesse in partnership with Thailand’s Department of International Trade Promotion and The Thai Chamber of Commerce, has made show navigation made easier thanks to new product zoning. Eleven trend topics have been identified, including gluten-free, halal, organic, kosher, health and functional foods.

Interested?

Visitors can download the new THAIFEX app, which includes the full exhibition directory and floormap.

Hashtags: #thaifex, #thaifex2016, #thaifexworldoffoodasia

Thailand Producer of Highest Quality Halal Food of the World / นิทรรศการอาหารฮาลาล พบกับโอกาสทางธุรกิจสำหรับ “อาหารฮาลาล 5 จังหวัดภาคใต้” ภายใต้คอนเซ็ปต์ “Entrepreneur From Southern Border Provinces Export Development Project” การแสดงสินค้าที่ได้รับการออกแบบให้เหมาะสมกับตลาดเป้าหมาย รวมถึงการนัดหมาย จับคู่ธุรกิจกับผู้นำเข้าจากประเทศต่างๆ ทั้งในและนอกกลุ่ม OIC และจากประเทศที่มีชาวมุสลิมเดินทางไปท่องเที่ยวเป็นจำนวนมาก มั่นใจได้ว่ากรรมวิธีการผลิตอาหารที่ถูกต้องตามหลักศาสนาและมาตรฐานจากคณะกรรมกลางอิสลามแห่งประเทศไทยแน่นอน ในงาน THAIFEX2016 25-29 พ.ค. 59 ชาเลนเจอร์ 1-3 อิมแพ็ค เมืองทองธานี #thaifex2016
A photo posted by THAIFEX-World of Food Asia (@thaifexworldoffoodasia) on