- Passengers at Hamad International Airport, Doha can explore Dior’s gardens in the French Riviera
- Qatar Duty Free and Dior to gift scented roses to travellers in celebration of Dior’s new La Colle Noire scent
 |
| The Dior Les Parfums installation is inspired by the Provence rose. |
The beauty of the south of France has been recreated in Doha by Qatar Duty Free and Dior with the unveiling of a wall of pink roses at Hamad International Airport (HIA). The 180 sq m Dior Les Parfums installation, inspired by the rose de mai (Provence rose) – the signature bouquet of Dior’s new fragrance La Colle Noire – will greet visitors with a full sensory experience from July until September 2016.
Visitors to Qatar Duty Free can enjoy a perfumed flower garden modelled after Dior’s flower garden in the Château de La Colle Noire, France, while listening to live violin music. Visits to the Dior garden will be completed with a scented rose gift that embodies the beauty and delicacy of the new fragrance.
Qatar Duty Free is also gifting free perfume personalisation to all customers who purchase one of Dior’s exclusive La Collection Privée range from the stand, with the opportunity to have the perfume bottle engraved with a name or message.
Senior Vice President Qatar Duty Free Luis Gasset said: “Shopping at Qatar Duty Free is truly an extraordinary experience for our customers. Our range of luxury brands and exclusive offers are complemented by excellent customer service and incredible experiences that make a visit to Qatar Duty Free in HIA an unforgettable part of the journey.
“This exclusive Dior promotion, the latest brand collaboration for Qatar Duty Free, is part of our ongoing strategy to customise and tailor our offers for our customers who have the opportunity to choose from one of the biggest collections of beauty brands, fragrances and cosmetics, in any airport in the world.”
Commercial Director Travel Retail at Dior, Frank Dagher Hayeck said: “After the great success of the first edition held in 2015 at HIA, we are glad to present our brand new Dior Les Parfums Pop Up 2016 in collaboration with Qatar Duty Free. This year, we will go even further with this partnership, proposing to all the travellers passing through HIA from July to September a unique customer experience while exploring our exclusive podium and all of its numerous treasures: its hundreds of Grasse roses rising up to five metres high, La Colle Noire, (the) famous Christian Dior house, a true quete d’essence with Francois Demachy (Editor's note: Perfumer-Creator, Dior) and many more while getting unique Dior personalised gifts for themselves or their loved ones.”
Qatar Duty Free operates the retail experience at Hamad International Airport (HIA) in addition to an outlet at Doha Port. It is the second-largest duty free operator in the Middle East. At HIA Qatar Duty Free offers 40,000 sq m of combined retail, food and beverage facilities, establishing the retailer as a premier shopping and dining destination.