Monday, 5 September 2016

Bank of Palestine, Royal Jordanian to launch co-branded My Miles MasterCard

The Bank of Palestine and Royal Jordanian (RJ) will launch a co-branded MasterCard called My Miles as part of RJ’s efforts to enhance its market share, build awareness of the commercial existence in the Palestinian market and encourage bank customers to use credit cards.

The agreement grants MasterCard holders miles for purchases made through the My Miles card whereby they will earn one Royal Plus mile against each dollar spent using the card locally or abroad and whether the purchase is performed in the market or online.

Chairman and CEO of the Bank of Palestine Hashem Shawwa said that this one-of-a-kind agreement offers privileges to its customers and credit card holders and encourages them to use credit cards. He added that the Bank of Palestine is a leading institution in developing the culture of using credit cards.

Vice President and Regional Manager, Levant, MasterCard Basel El Tell said that MasterCard is pleased to be part of this agreement. Launching this co-branded credit card is an indication of the commitment of MasterCard to offer products and solutions with added values to customers.

RJ’s Chief Commercial Officer Server Aydin said RJ is glad of this partnership with the Bank of Palestine, one of the largest banking institutions in Palestine, and with MasterCard worldwide, which has distinguished relationship with RJ on several fronts. He said that issuing “My Miles” MasterCard is bound to enhance the privileges RJ offers its loyal customers.

Aydin added that Royal Plus (RJ’s frequent flyer program) sees an increased demand, due to the advantages it gives its members, the most significant being access to business lounges at international airports, free excess baggage, upgrade to Crown Class and free tickets to fly RJ or any other oneworld carriers.

He said that Royal Jordanian is currently working on increasing the privileges and rewards offered by the programme to the members. As part of its social responsibility initiatives RJ already enables its frequent flyers to donate their accrued miles for the benefit of King Hussein Cancer Foundation.

There are several commercial bilateral contracts between RJ and local and international companies which contribute to increasing membership in RJ's frequent flyer programme. Similar contracts have been signed with the Arab Bank, Jordan Kuwait Bank, Karam Imseeh Jewelry, American Express, Leaders Center, Sbitany and Sbitany Home/Palestine.