Azerbaijan cheese lovers going domestic in 2016

Currency devaluation led to a significant price jump for imported cheese in Azerbaijan in 2016, resulting in consumers moving to value-for-money domestic brands instead, says Euromonitor in its Dairy in Azerbaijan report.

Milk-Pro MMC led in the cheese category in 2016, accounting for 13% of value sales.

Over the forecast period (2016 to 2021) consumers of cheese are expected to switch from unpackaged to packaged products. The share of imported premium cheese is expected to grow, with interest in new flavours.
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