The trend towards savoury milk flavours continued in Azerbaijan in 2016. Key local players expanded their ranges in order to become more competitive. Consumers demanded natural/organic ingredients, low fat/fat-free, nutrition and protein-rich milk products, as well as full-fat milk drinks.
Euromonitor forecasts that the milk market will grow through to 2021 and become increasingly saturated with brands labelled as non/reduced-fat, nutritive, organic/natural and others, in response to the spread of the health and wellness trend in Azerbaijan.
Consumption of yoghurt and sour milk products remains stable as well due to the same health and wellness trends and the strong belief that these products extend life. Over the forecast period (2016 to 2021) the demand will shift from unpackaged to packaged yoghurt and sour milk products, Euromonitor said. leading to volume growth. Competition is also expected to intensify, which could further diversify the market.