According to the research firm, new players such as Hybrid Allied Dairy Company and Calpis entered the drinking milk category and helped drive sales of drinking milk products in Malaysia last year. In addition, Holstein Milk Company shared plans to expand its drinking milk production line in Malaysia in 2016.
Dutch Lady Milk Industries led sales of drinking milk products with a 23% retail value share in 2016 due to Dutch Lady Milky in April 2016. Dutch Lady Milky was successful due to its use of seven cartoon characters and its availability in three variants which gained the attention of children in particular. In addition, the company improved its packaging of Dutch Lady PureFarm fresh milk from brick liquid cartons to gable-top liquid cartons for its 1-litre pack size.
Consumers are expected to continue to demand drinking milk products for their nutrients and because popular brands are priced affordably. Euromonitor expects frequent discounting by leading brands such as Dutch Lady, Yeo’s, Goodday and F&N Magnolia to continue.
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Buy the Euromonitor Dairy in Malaysia report (December 2016)
Dutch Lady Milk Industries led sales of drinking milk products with a 23% retail value share in 2016 due to Dutch Lady Milky in April 2016. Dutch Lady Milky was successful due to its use of seven cartoon characters and its availability in three variants which gained the attention of children in particular. In addition, the company improved its packaging of Dutch Lady PureFarm fresh milk from brick liquid cartons to gable-top liquid cartons for its 1-litre pack size.
Consumers are expected to continue to demand drinking milk products for their nutrients and because popular brands are priced affordably. Euromonitor expects frequent discounting by leading brands such as Dutch Lady, Yeo’s, Goodday and F&N Magnolia to continue.
Interested?
Buy the Euromonitor Dairy in Malaysia report (December 2016)