Create a bouquet or floral crown this Mother's Day

Source: Bloem Facebook page. Mother's Day event to bring mother and
child together.

This year, Bloem Singapore is running a flower workshop where mother and child can each create a bouquet or floral crown and give it to the other. With the first session on May 13 at the Laurent Cafe nearly sold out, the company has decided to hold a second session at the halal I Am Cafe.

Each participant receives a Bloem's Limited Edition Tool Kit, Brunch Meal and the fresh floral components for making a bespoke hand bouquet and floral crown. All creations can be taken home. 

Sukri Kadola, Bloem's founder, explained that there is a clear segment of his clientele who are interested in participating at a halal eatery. "Doing business in Singapore is tricky - you want to be focused in your target market and to succeed you've got to have something to offer to your varied tastes and preferences of your customers," he said. "I am Cafe on Haji Lane is a halal establishment."

The Muslim community patronises Bloem mainly for bespoke flowers for wedding events, he said, whereas Bloem also maintains corporate accounts and caters to walk-in shoppers at the Heeren.

"I need to diversify and reach different markets, sometimes requiring me to repurpose my offerings and be sensitive to their requirements. If you make a small effort, you'll get noticed," he said.

Interested?

Event: Crown Her With Flowers

Date: May 14, 11am to 2pm

Venue: I Am Cafe at (at the corner of Haji Lane & North Bridge Rd), Level 2
Cost: S$140/person or S$280 for a mother-child couple. Mother-child couples pay S$270 if they register before 30 April. Limited to 10 pairs per workshop. Confirm reservations with a 50% downpayment.

Call Norin at +65 9424 7767 to register, or to enquire about the May 13 event