Create a bouquet or floral crown this Mother's Day

Source: Bloem Facebook page. Mother's Day event to bring mother and
child together.

This year, Bloem Singapore is running a flower workshop where mother and child can each create a bouquet or floral crown and give it to the other. With the first session on May 13 at the Laurent Cafe nearly sold out, the company has decided to hold a second session at the halal I Am Cafe.

Each participant receives a Bloem's Limited Edition Tool Kit, Brunch Meal and the fresh floral components for making a bespoke hand bouquet and floral crown. All creations can be taken home. 

Sukri Kadola, Bloem's founder, explained that there is a clear segment of his clientele who are interested in participating at a halal eatery. "Doing business in Singapore is tricky - you want to be focused in your target market and to succeed you've got to have something to offer to your varied tastes and preferences of your customers," he said. "I am Cafe on Haji Lane is a halal establishment."

The Muslim community patronises Bloem mainly for bespoke flowers for wedding events, he said, whereas Bloem also maintains corporate accounts and caters to walk-in shoppers at the Heeren.

"I need to diversify and reach different markets, sometimes requiring me to repurpose my offerings and be sensitive to their requirements. If you make a small effort, you'll get noticed," he said.

Interested?

Event: Crown Her With Flowers

Date: May 14, 11am to 2pm

Venue: I Am Cafe at (at the corner of Haji Lane & North Bridge Rd), Level 2
Cost: S$140/person or S$280 for a mother-child couple. Mother-child couples pay S$270 if they register before 30 April. Limited to 10 pairs per workshop. Confirm reservations with a 50% downpayment.

Call Norin at +65 9424 7767 to register, or to enquire about the May 13 event

Flowers the most popular gift for moms in Singapore

Gift Flowers Singapore's survey on how much Singaporeans intend to spend on their mothers this Mother's Day puts the budget at above S$20. The online florist is headquartered in Hong Kong and recently expanded into Singapore and Kuala Lumpur.

Over a third of the respondents surveyed said they would spend between S$20 and S$100 (38%) while 54% said they would spend between S$100 and S$200 on their mother. A minority (8%) said they would spend more than S$200.

Most will buy flowers

Flowers remain the most popular gift for Mother's Day, with 46% of respondents opting for them. This is closely followed by taking their mother out for a meal at 30%. Other popular gifts include jewellery (7%) and electronics (7%).

How consumers will shop

Almost eight in 10 (77%) of respondents said they would purchase gifts for their mothers online. Nearly half (46%) estimated they would spend between one and three hours shopping for Mother's Day presents this year. Another 14% said they would spend more than three hours shopping, and a third (30%) - either pressed for time or having already decided on the gift - said they would spend an hour or less.

The florist added that it is a myth that daughters will celebrate Mother's Day more often than sons. Sons will spend just as much on Mother's Day as the daughters, the survey revealed.

https://giftflowers.com.sg.

posted from Bloggeroid