Lancer Skincare and Apotheca Beauty have partnered to bring Lancer Skincare products to the Middle East. According to Lancer Skincare, the growing Middle East luxury skincare market is driven by consumers with a high disposable income and a rising number of both brick and mortar and digital sales channels.
A specialist and privately-held distributor in the Middle East, Apotheca Beauty cherry-picks luxury brands from across the globe that excel on premium ingredients and beautiful packaging. With head offices in both Dubai, UAE and Kuwait, Apotheca Beauty has a network of retailers throughout UAE, Kuwait, Qatar, Bahrain, KSA, Morocco and Jordan.
Tracey Sameyah, CEO of Lancer Skincare says, "We've always had an international clientele at the practice and the demand for Lancer Skincare's entry into the Middle Eastern market has grown significantly over the last 24 months. Our partnership with Apotheca Beauty has given us the opportunity to reach new audiences and we're excited to continue to grow our footprint in the market."
Nora Al-Ramadhan, Co-Founder and CEO of Apotheca Beauty says, "Having been a patient of Dr Lancer myself during my time in Los Angeles, I know firsthand how impactful his products are and the results his patients can see on their skin. Apotheca is incredibly excited to help grow the doctor's international presence, and finally make accessible his method to the Middle Eastern customer."
The three-step Lancer method involves:
1. Polishing the skin to remove surface debris and infusing it with oxygen
2. Cleansing to remove daily impurities and rebalancing the skin's pH level
3. Nourishing the skin to boost oxygen levels and cell functions. At the end of the process Lancer says skin has a "visibly renewed, youthful glow".
Dr Lancer practises in Beverly Hills in the US. He has an active global patient base of over 30,000 people, including celebrities.