Thursday, 12 October 2017

Malaysia Airlines celebrates 30th anniversary of frequent flyer programme

In celebration of its 30th anniversary, Malaysia Airlines’ frequent flyer programme Enrich has launched a 30 Days of Rewards campaign to offer members more ways to earn miles.

Enrich members can now earn miles when flying on Malaysia Airlines, all 14 airlines and 30 affiliates within the oneworld alliance, eight partner airlines, at over 300 hotel partner properties globally, as well as by using credit cards from bank partners as well as other lifestyle partners.

For the month of October, the campaign will enable Enrich members to earn up to six times the miles with selected lifestyle partners.

Malaysia Airlines’ Chief Commercial Officer Arved von zur Muehlen said, “This year marks the 30th anniversary of Malaysia Airlines’ frequent flyer programme and we are excited to offer members with more ways to earn miles via the 30 Days of Rewards campaign. This campaign which will be running until the end of the month is our way of thanking our loyal members and partners for their continued support throughout the years and in inspiring the airline to constantly enrich their travel and lifestyle experiences.

"The accumulated miles can be redeemed on exclusive benefits and privileges including access to Malaysia Airlines’ Golden Lounge and Temptations for inflight shopping.” Temptations is Malaysia Airlines' inflight shop.

A newly-improved and personalised Enrich member portal has also been integrated into malaysiaairlines.com.