Monday, 27 November 2017

Halal International 2017 focuses on the Muslimah this year

Signage for Halal International 2017.
Signage for the event.
MegaXpress, organiser of Halal International 2017, incorporated the World of Muslimah in the event this year. A significant portion of the showfloor was set aside for ladies' products.

The event, which ran from November 23 to 26 at Singapore Expo, also showcased the best of halal food and drink, as well as 'anchor' booth exhibitors such as fragrances, wedding services and furniture.

Halal International 2017 is in aid of the Muhammadiyah Association of Singapore.

Highlights of the event included:

A small section of booths by celebrities under the CELEBRANDS name featured popular local and overseas celebrities/artistes selling and promoting their own brand of products.
 
Ziana Zain launched her hijab fashion collection in 2016.
Ziana Zain launched her hijab fashion collection in 2016.

Juzash by Jasmine Ashraff had a Celebrands booth this year.
Juzash by Jasmine Ashraff had a Celebrands booth this year. 

Celebrity Liza Abdullah offered dresses incorporating peplum and ruffle details.
Celebrity Liza Abdullah offered dresses incorporating peplum and ruffle details.

Exhibitors speak on stage about their wares.
Exhibitors speak on stage about their wares. Here celebrity Hady Mirza (right, on stage) introduces his products at the show. 

Other fashion-related booths included:

The Innera brand of hijab "inners" feature headwear that can be worn underneath headscarves.
The Innera brand of hijab "inners" feature headwear that can be worn underneath headscarves. Hashtag: #innerpal

Batiks at Mahmud Ali Basha.
Batiks at Mahmud Ali Basha. 

Modest swimwear was available from Graceful Swimmers.
Modest swimwear was available from Graceful Swimmers.

While most of the fashion was for ladies, the Bin Sadin menswear collection was represented at Halal International 2017.
While most of the fashion was for ladies, the Bin Sadin menswear collection was represented at Halal International 2017.

What is an event named "halal" without halal foods?

Tempting Trading by Hady Mirza sells sambals and sauces.
Tempting Trading by Hady Mirza sells sambals and sauces.

Dendeng - a halal version of bak kwa, traditionally barbecued pork slices - sold in tacos by Taco Dendeng.
Dendeng - a halal version of bak kwa, traditionally barbecued pork slices - sold in tacos by Taco Dendeng. Hashtag: #tacoDendengDuo.

Unusual foods included lapis cake from Brunei - Kek Lapis Brunei - in unusual flavours like mint.
Unusual foods included lapis cake from Brunei - Kek Lapis Brunei - in rare flavours like mint.

Another stall offering cake in unusual flavours and textures, such as cheese, Nutella, or butterscotch. Lady Boss Bake Boutique had namecards in the shape of cupcakes.
Another stall offering cake in unusual flavours and textures, such as cheese, Nutella, or butterscotch. Lady Boss Bake Boutique had namecards in the shape of cupcakes.  

Intricately patterned cakes from MyZiff Bakers.
Intricately patterned cakes from MyZiff Bakers.

Visitors could also try KopieSatu durian coffee for S$8.
Visitors could also try KopieSatu durian coffee for S$8. The truck is an initiative from Agrobazaar, which promotes goods grown and produced in Malaysia. Agrobazaar's current fruit promotion is for the durian.

Camelus' camel milk powder and foods made from camel milk, including cookies.
Camelus' camel milk powder and foods made from camel milk, including cookies. These are from Palmabrand Camel Milk, a Malaysia-based company that produces beauty, health and alternative food supplements from camel's milk. The cookies taste like normal cookies.

Sweet Monster halal-certified ice cream from Korea is available in Singapore.
Sweet Monster halal-certified ice cream from Korea is available in Singapore.

The display at Zie's cookies by Naz Confection.
The display at Zie's cookies by Naz Confection.

Gaharu Tea Valley Gopeng maintains its own plantation of agarwood (oud) trees which are used to formulate the drinks.
Gaharu Tea Valley Gopeng maintains its own plantation of agarwood (oud) trees which are used to formulate the drinks. The signage says gaharu is effective against diabetes. In an experiment with rats, an alcoholic extract made from gaharu lowered glucose levels even more than insulin.

Maiq Coffee, from Mt Rinjani, Lombok, Indonesia, had medium roast Arabica coffee at the event.
Maiq Coffee, from Mt Rinjani, Lombok, Indonesia, had medium roast Arabica coffee at the event.

AmneLife sells stevia sweetener (foreground) and a product for detoxing (background).
AmneLife sells stevia sweetener (foreground) and a product for detoxing (background).

Malaysia's Federal Agricultural Marketing Authority (FAMA) had a booth where fresh jackfruit was available for sale.
Malaysia's Federal Agricultural Marketing Authority (FAMA) had a booth where fresh jackfruit was available for sale.

FAMA also had fresh durian on the scene.
FAMA also had fresh durian on the scene.
Other items of note included:

The USaidizi Orphans Organisation supports orphans with HIV and AIDS in Tanzania, Africa. Leather goods were made of camel skin.
The USaidizi Orphans Organisation supports orphans with HIV and AIDS in Tanzania, Africa. Leather goods were made of camel skin.

Hijra Timepiece clocks and watches run anticlockwise, and the numbers are in the Arabic script.
Hijra Timepiece clocks and watches run anticlockwise, and the numbers are in the Arabic script. Read more about them in the Suroor Asia blog post about Celebfest.

The Smart Sajadah (prayer rug) has pressure-sensitive sensors so it can track the number of rak'ah (prayer cycles) that have been completed.
The Smart Sajadah (prayer rug) has pressure-sensitive sensors so it can track the number of rak'ah (prayer cycles) that have been completed. A compass locates qiblah direction, and various prayers are available. The sajadah costs RM179 online.

Mini e-Qurans from Muslim Valley.
Mini e-Qurans from Muslim Valley.

E-marketplace Aladdin Street had a recruitment programme on.
E-marketplace Aladdin Street had a recruitment programme on. Read the Suroor Asia blog post about Aladdin Street's launch in 2016.

The booth for the Muhammadiyah Association, which is the event recipient this year.
The booth for the Muhammadiyah Association, which is the event recipient this year.