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| Source: asianfoodnetwork.com. Snippet from the Bahasa Indonesia website. |
Asian Food Network (AFN), a major regional TV and online food channel that celebrates unique Asian culinary and cultural experiences, has launched an Indonesian language website to cater to over 200 million people in Indonesia.
AFN is committed to delivering a seamless digital and linear experience that offers entertainment, convenience and a community for all Asian food lovers. In line with this commitment, the website is part of Discovery Networks Asia Pacific (DNAP)'s strategy to enhance its offerings for the large Indonesian-speaking audience in the country and the region, building on the success of its content on the popular asianfoodnetwork.com platform.
"Since the launch of asianfoodnetwork.com in November last year, the website has rallied a healthy fanbase of food lovers, with 10% of users from Indonesia. The Indonesian language website provides an opportunity to serve our Indonesian-speaking fans with hyper-localised content," said Rohit Tharani, Head of Products, Southeast Asia in DNAP.
"This move marks our commitment to make it even more accessible for the Indonesian community to get inspiration and recipes in their native language to create quick and delicious Asian-inspired home-cooked meals."
Many foodies have turned to the AFN website to look up their favourite local Indonesian recipes, including ayam penyet and Indonesian nasi goreng, AFN said. The new Bahasa Indonesia website will continue to provide a trove of tested recipes, cooking tips, stories on Asian food cultures and a growing set of features that will power the community's passion for food and cooking.
The site ensures ease in joining the AFN community, where it is simple for users to register an account, bookmark favourite content pieces, get nutritional information and participate in food conversations through comments.
The community can also look forward to engaging with well-loved ambassadors from Southeast Asia, including Indonesia's very own celebrity chef and food stylist Yuda Bustara, and exciting bite-sized content and partnerships with like-minded brands in the months to come.
For example, AFN created a content series with Foodpanda in Indonesia this year to highlight popular local and festive dishes for Ramadhan and share exciting promotions with the community, including on Facebook and Instagram, where AFN has a reach of close to 800,000 Indonesian fans.
The Asian Food Network (AFN) is an evolution of the formerly-known Asian Food Channel (AFC), built on a community of Asian food lovers. Based in Singapore, AFN's wide Asian distribution footprint will now cover 12 territories on both digital platforms and pay TV across Asia. The community can look forward to free and accessible content on asianfoodnetwork.com where they can engage in conversations around the latest food trends.
Bringing more than just good food to the table, AFN uncovers the world beyond kitchens all across Asia through topical and seasonal stories. The community can also expect conversations on the latest food trends, served fresh on digital platforms.
Discovery, a global provider of in real-life entertainment, delivers over 8,000 hours of original programming each year in 220 countries and territories and 50 languages.