Saturday, 11 March 2023

Petal Ads gives back this Ramadhan in MENA

Petal Ads, formerly known as HUAWEI Ads, has introduced a Ramadan Ad Campaign bundle. 

Through Q123, the Petal Ads mobile ad platform for publishers, advertisers and marketers will provide businesses with premium, exclusive ads spots on Huawei's own media, including AppGallery, HUAWEI Video, HUAWEI Music, Petal Search etc.), Each media property has over 100 million monthly active users (MAUs), guaranteeing high viewability.

In addition to Huawei's own media, Petal Ads provides extra coverage within the major third-party apps and media in the MEA region. As of December 31, 2022, Petal Ads has cooperated with advertisers spanning 200+ industries, with more than 53,000 apps worldwide integrated in an Ads Kit

AppGallery will also launch a Ramadan Special Collection, showcased under the Featured Tab, offering users quick access to Ramadhan and Eid-related apps. If advertisers create an AppGallery Campaign assignment, their apps will be displayed in this collection within their respective subcategories and ranked according by bidding outcomes.

Last year's Ramadhan campaign by Petal Ads resulted in advertising investment in the region growing by 447%, while the number of active advertisers doubled. 

Source: Petal Ads. Petal Ads gives businesses superior ad experiences this Ramadhan. Petal Ads' in-house Data Management Platform (DMP) allows customers to reach desired audiences precisely, by targeting users based on their location, demographics, and interests, while complying with users' privacy preferences and consent around consuming Ramadhan-related content.

In-app shopping habits have become mainstream in the Middle East and Africa and e-commerce merchants have already geared up and are ready to increase their orders. During Ramadhan 2022 the Middle East and Africa (MEA) region's total user traction surged by 53%, Petal Ads said. 

And according to a survey conducted by AdColony in the UAE, 63% of people prefer using apps to shop during Ramadhan. The survey also found that 66% of respondents said they bought products after seeing the advertisements.

William Hu, MD, Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, stated: "Petal Ads is constantly helping businesses connect more effectively with users, during the month of giving, by offering a unique audience and using advanced targeting. We make our ads affordable and adaptable to different markets while prioritising user privacy. 

"Our ads reach users anytime, anywhere, creating a smarter and more engaging era for mobile advertising. We'll keep using the latest AI, machine learning, and big data advancements to expand our platform."

Petal Ads is Huawei's advertising platform. It distributes ads with pinpoint precision to users throughout the whole Huawei ecosystem and beyond, maximising the effectiveness of any advertising budget. Viu and ChicPoint are shining illustrations of how Petal Ads delivers results. Petal Ads' capabilities has helped Viu, an online streaming service that delivers premium content on-demand, connect with a larger audience and facilitated its 47% business growth for 2022 on the HUAWEI Ecosystem in 2022 across MENA.

Petal Ads also supported cross-border mobile e-commerce platform ChicPoint's launch campaign in the Gulf region (KSA, the UAE, and Kuwait) with a suite of promotional features on AppGallery, including feature cards, top banner cards, and rankings. ChicPoint has since boosted organic downloads and increased monthly revenue by 40%.


Send enquiries to adsmea at huawei dot com.