Nuodle, Singapore's first and only halal beef chain of quick-serve restaurants, has announced plans to open its first overseas outlet in Dubai this year. The outlet will be directly owned and managed by the Nuodle team from Singapore. Beef used in Dubai outlets will be sourced in-country.
"We believe that our brand represents Singapore, and itis time to share our passion for food and our heritage with the world. We are thrilled to open our first branch in Dubai, and we are confident that our customers will appreciate the authentic taste of our halal beef noodles," Nuodle's founder and MD Jerry Liao said.
The company recently added mala beef lamian (mala beef noodles, S$8.85) and classic fried bee tai mak (S$7.50) to its menu.
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| Source: Nuodle. Mala flavoured beef noodles. |
The brand was set up to showcase Chinese cuisine, with a focus on the relatively rare Lanzhou beef noodles. Since the opening of the first Nuodle outlet at Singpost in 2017, Nuodle has served more than 1 million bowls per year of affordable Lanzhou beef noodles in Singapore.
Liao subsequently added sweet-and-sour dumplings from Xi’an, Hunan vermicelli fish soup, and spicy gizzard dry sauce noodles from Sichuan. A mala dish was added to appeal to those who like spicy food.
The mala flavoured beef noodles feature Nuodle's tender mala beef, made from a secret recipe, as well as Nuodle's homemade beef broth. Other ingredients include Shanghai greens, coriander, and garlic sprouts. According to Nuodle, the beef and broth are stewed for four to five hours before serving.Nuodle's other new dish, classic fried bee tai mak, fuses Chinese cuisine with Singapore tastes. Nuodle uses a secret recipe for the sauce, which is fried with chewy bee tai mak, chicken thigh meat, cabbage, capsicum, onion, and Shanghai greens.
"The history of noodle-making is an integral part of our brand, and we are proud to continue this tradition in a modern halal setting. The unique aroma and flavour of beef and noodles in our carefully brewed clear broth, made with clean white turnips, brilliant red chili oil, green cilantro, and a blend of traditional Chinese spices, is a taste that everyone should experience,” Liao suggested.
Nuodle also introduced the concept of hand-pulled noodles to complement its beef noodles. Five types of hand-pulled noodles are available at Nuodle flagship outlets at SingPost Centre, Our Tampines Hub, and Compass One. The broth is prepared with halal beef, beef bones, beef liver, and seasonings.
Nuodle further plans to open its first overseas outlet in Dubai this year. The outlet will be directly owned and managed by the Nuodle team from Singapore. Beef used in Dubai outlets will be sourced in-country.
"We believe that our brand represents Singapore, and itis time to share our passion for food and our heritage with the world. We are thrilled to open our first branch in Dubai, and we are confident that our customers will appreciate the authentic taste of our halal beef noodles," Liao said.
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Nuodle has 20 outlets in Singapore, including three cloud kitchens that can provide island-wide delivery. More pictures are on Facebook at https://www.facebook.com/media/set/?vanity=singaporerecommends&set=a.640341198102196
Nuodle members receive privileges such as discounts on dishes.
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