Zetrix AI, formerly known as MY EG Services, has unveiled NurAI, the world's first shari'ah-aligned, Islamic values-based large language model (LLM). NurAI offers guidance consistent with shari'ah rulings on a range of subjects.
Developed under the guidance of a formal Shari'ah Supervisory Board, NurAI is rooted in Islamic ethics and strict shari'ah alignment on contemporary matters such as law, healthcare and finance, to classical Islamic themes that include history, Islamic philosophy and Quranic studies.
NurAI offers Muslim-majority nations and Muslim communities an alternative to existing Western and Chinese AI models, which often lack alignment with Islamic values and the development priorities of the Global South, Zetrix said, explaining that 2 billion Muslims support a US$3 trillion Islamic economy and seek AI tools that align with their cultural values, religious principles, and development priorities. NurAI also supports the growing demand for AI sovereignty and shari'ah-aligned technology from governments and institutions across Malaysia, Indonesia, and the Gulf Cooperation Council (GCC).
Beyond consumer adoption, NurAI lays the groundwork for broader digital Islamic economy infrastructure across halal trade, supply chain, Islamic finance, and governance, thereby advancing AI sovereignty in emerging markets, the company added.
"This is a prime example of how we can harmonise religion and technology for the benefit of the ummah and the advancement of the nation. I would like to call on all parties, including the government, private sectors, financial institutions, and religious bodies, to give full support to the development and expansion of technologies like NurAI," said YAB Dato' Seri Dr. Ahmad Zahid bin Hamidi, Deputy PM of Malaysia.
The team behind the development of NurAI will establish a shari'ah-aligned framework in collaboration with key religious bodies, including the Malaysian Islamic Development Department (JAKIM), Indonesian Ulama Council (MUI), International Islamic Fiqh Academy (IIFA), and Al-Azhar University in Egypt.
NurAI will also serves as a foundational LLM upon which advanced agentic and domain-specific generative AI can be built, enabling tailored solutions for real-world applications in sectors such as Islamic finance, education, governance, and halal industry regulation.
Unique to NurAI are channels that enable users to interact with avatars modelled after experts across various fields. Trained with exclusive datasets, these channels reflect the experts' unique knowledge and teaching philosophy and will provide deeper insights, especially on topics that require careful interpretation and understanding.
The NurAI team will provide an Islamic finance channel in partnership with INCEIF University, an affiliate of Bank Negara Malaysia, in addition to channels by leading Islamic scholars from around the world.
NurAI is available in Malay, Indonesian, Arabic, and English across both desktop and mobile platforms. The desktop version can be accessed at https://nur-ai.ai.
"The rollout of NurAI is designed to be phased and progressive. It will begin with a freemium B2C app in Malaysia and Indonesia, offering general shari'ah guidance alongside premium features such as inheritance calculators and medical bioethics advice. The second phase will focus on institutional integration via B2B and B2G models, enabling implementation of NurAI into the daily operations of Islamic financial institutions, fintechs, halal certification bodies and shari'ah legal authorities," said Datuk Mohd Jimmy Wong Bin Abdullah, Director of Zetrix AI.
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| Source: Zetrix AI. Source: Zetrix AI. Dato’ Fadzli Shah, Co-Founder of Zetrix AI, demonstrating NurAI. |
Headquartered in Malaysia, Zetrix AI is deploying Blockchain and AI technology across ASEAN. It is also committed to developing responsible, values-based digital infrastructure for Muslim communities worldwide. The company is embracing the convergence of Web 3, AI and robotics to enable optimally-efficient, intelligent and secure cross-border transactions, digital identity interoperability and automation solutions that seamlessly connect peoples, businesses and governments.