E-commerce has become a practical option for Indonesian consumers to identify and purchase products that support their their mudik (homecoming) journeys ahead of Eid al-Fitr.
Erika Agustine, Commercial Director of Lazada Indonesia, said that demand across several categories—including automotive, home appliances, and electronics—typically peaks ahead of Eid. This is driven by two key moments: the mudik journey and the Eid celebration spent with family at home.
"Consumers are looking for products that support smoother travel while also meeting household needs during family gatherings. E-commerce has become a preferred shopping destination as consumers can easily access a wide selection of authentic, high-quality products from trusted brands. Lazada Indonesia is supporting this demand through a range of attractive offers, including discounts of up to 95%," she said.
To help consumers prepare for Eid more conveniently, Agustine provided some recommendations:
 |
| Source: Lazada via Canva. Top left: a family dressed for Eid. Top right: a reliable motorcycle for the homecoming journey. Bottom left: a portable blender for fresh juice anywhere. Bottom right: A washing machine to save time and effort. |
A reliable motorcycle
Motorcycles remain a popular transportation choice for many mudik travellers as they are more agile in navigating traffic along busy routes.
Newer models such as the New Honda Beat Deluxe come equipped with technologies like smart keyless systems with anti-theft and immobiliser features. Purchasing vehicles through e-commerce platforms can also provide additional benefits such as special promotions and flexible payment options, including through a combination of cash and credit cards.
A portable blender
During long mudik trips, maintaining healthy food and drink intake is important. A portable blender can be a practical tool for preparing fresh juice anytime. Blenders such as the Ninja Blast Portable Blender feature a compact design, leak-proof functionality, and rechargeable battery power. In addition to preparing juice, portable blenders can also be used to blend baby food while travelling, or when staying in one's hometown.
A washing machine
For some families, the Eid holiday also means managing household tasks without the help of domestic assistants who have returned home. With a large capacity that can handle laundry for the whole family at once and relatively low electricity consumption, twin-tub washing machines such as those from Sanken help save both time and energy costs. A built-in spin dryer also helps clothes dry faster, even during the rainy season.
Staying active
For fitness enthusiasts, a sports smartwatch can help maintain workout routines even during vacation. Smartwatches such as the Garmin Forerunner typically feature GPS and activity tracking capabilities that monitor distance, time, speed, and pace during runs or workouts.
Entertainment on the go
Homecoming journeys on public transportation such as trains or airplanes are often accompanied by crowded and noisy environments. Headphones such as Sony Noise-Cancelling Headphones can help reduce surrounding noise.
Polished looks
For many people, Eid is a moment to look their best. Hair stylers such as the Dyson Airwrap can be used to dry, straighten, or curl hair. Those that come with a carry case travel well.
Augustine reminded consumers to plan their purchases ahead of time so that products can arrive when needed.
"Consumers can now take advantage of instant or same-day delivery options to ensure their orders arrive on time. With the wide delivery network of e-commerce platforms, products can even be shipped directly to one's hometown. This approach is also more convenient as travelers do not have to carry gifts themselves during the journey," she concluded.