Safe 'N' Beautiful reports growing interest in its wudhu-friendly nail polishes

Source: Safe 'N' Beautiful.

Safe 'N' Beautiful (S'N'B), the natural nail care beauty house, has reported a steep rise in global demand for its recently launched SʹNʹB Nail Wash Off range of wudhu-friendly premium nail polishes. The 'six-free'* formula polishes are water-based, water-permeable and removable by rubbing nails gently with soap and water. The polishes are an intelligent beauty solution for women who prefer a safe alternative to chemically based products, the company said.

"Women are more carefully considering the safety and eco-friendliness of the cosmetics they include in their beauty regimen," said Jeanette Sklivanou, founder of Safe 'N Beautiful. "And with time a precious commodity, women are also seeking ways to simplify their beauty routines. SʹNʹB Nail Wash Off provides the perfect solution and balance for natural beauty combined with minimum fuss."

According to S'N'B, this range offers a salon-quality finish and halal compliance as the polishes are free of harmful chemicals, allergens, alcohol, and animal ingredients. They have not been tested on animals.

The collection features a wide palette that ranges from rich jewel tones to vibrant summer hues and an on-trend 'Naturel' collection featuring pale buff and beige tones. For a longer lasting finish SʹNʹB provides a water-based topcoat.

As with the Snails (Safe Nails) range for children, the water-based formulation is quick-drying and easily removable from clothes and furnishings. Application touch-ups are easily achieved with water and a cotton bud.

Snails and SʹNʹB Wash Off are available online and across 40 countries in select salons, boutique stores, duty free outlets and other retail locations in Asia and the Middle East. Safe 'N Beautiful is also seeking distributors in key markets, including in the Gulf region.

*The six are: formaldehyde, dibutyl phthalte (DBP), toluene, formaldehyde resin, parabens, and camphor.

S'N'B unveils luxury collection of water-permeable, water-removable nail polish

Safe 'N' Beautiful (S'N'B), a natural nail care beauty house, has unveiled a new luxury collection of breathable, water-based and water-removable nail polishes and is currently seeking retailers and distributors throughout EMEA for them. S'N'B will formally debut the new product range at Beauty World Middle East, taking place at the Dubai International Convention & Exhibition Centre from 27 through 29 May. 

Source: S'N'B.

The patented formulas, free of alcohol and animal-derived products, are also 'five-free' of the chemicals dibutyl phthalate (DBP), toluene, camphor, formaldehyde and its resins. Unlike traditional nail polishes, the halal S'N'B formulation is aqueous and oxygen permeable, said the company.

Said Jeanette Sklivanou, Founder of Safe 'N' Beautiful: "Years in development, the new S'N'B range is integral to our ethos of formulating beauty products that are natural, naturally safe and of the highest quality. Luxurious halal beauty products that enhance a woman's health and well-being." 

The new S'N'B line complements the flagship Snails (Safe Nails) line for children and expectant mothers currently available online and across 37 countries. Non-toxic, water-based and water-removable nail polishes and products designed especially for expectant mothers and children aged three and up, the new collection of 26 colours feature polishes with a high-gloss, salon-quality finish. The 'Natural Top coat' is also water-based for longer-lasting colour and top nail protection. 

 The new collection can be viewed at Beauty World Middle East at Stand 1G34. To register to attend Beauty World Middle East, Dubai please click here.