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| Source: OOH! website. Models are wearing outfits from the Kebaya Aviana family. |
Crisp and sharp colours, graphic prints, and playful sophistication are the hallmarks of this three-year-old brand. The line features a mix of contemporary designs using fun pastel hues with traditional cuts and their signature intricate beading. All are original designs by the co-founders, Dr Wan Puspa Melati, Dawn Jeremiah and Joanne Ho-Lee, who believe that traditional ethnic wear has always been part of the Malaysian culture – worn not just by Malay women, but also among the Chinese, Indians, Punjabis and Eurasians as well, during special occasions, at work and at play.
The fabrics, materials and embellishments used are sourced locally and all over the region. The pieces are then designed in Kuala Lumpur and Singapore and handcrafted both locally and around Southeast Asia. Each piece by the brand is sewn and beaded by traditional home tailors who are exceptional at their craft. OOH! is happy to play its part in providing part-time employment to these talented individuals, most of whom are single mothers or persons from economically-disadvantaged backgrounds.
There are seven designs in this year's Ramadan collection: three mother-daughter
baju kurungs, two mother-daughter kebayas, and two adult baju kurungs:
OOH! Kurung – contemporary
Prices for items in this range start from S$43.
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| Source: OOH! Baju Kurung Ava. |
Crafted out of pale pink and purple satin silk, this piece has embellishments and silver beading at the collar, cuffs and hem.
Baju Kurung Modern Juliana
Baju Kurung Modern Juliana possesses the classic silhouette, with vivid colours for a touch of modern. The top is hand-crafted from embossed cotton, while the turquoise skirt bottom opens up in the front.
OOH! Kurung – mother and daughter designs
For mothers who want something cute and stylish that they can wear with their little girls, three designs from the baju kurung modern line come with matching outfits for little ones. Toddlers aged two to six who want to be just like mummy can now look just like her with these matching sets:
Baju Kurung Mikaela
Featuring waffle-weave fabric with the brand’s signature dual-button front, the cream top is embellished with heavy beading on the collar, cuffs and hem. The figure-flattering mermaid skirt is also crafted out of the same fabric in cotton candy pink.
Baju Kurung Bree
Staying true to the label's outlook on embellished baju kurungs using rich and vibrant colour combinations, this vermilion piece is of cotton crepe with distinct geometric patterns, plus gun metal embellishments on the collar, cuffs and hem. The charcoal grey skirt that accentuates the figure with a fishtail effect.
Baju Kurung Soraya
Baju Kurung Soraya is made of textured cotton in baby pink, with hand-beaded iridescent details on the collar, cuffs and hem. It comes with a baby blue textured cotton skirt which opens up in the front.
Prices for the adult and kids’ pieces are S$108 and S$58 respectively.
OOH! Kebaya – mother and daughter designs
The label has brought back the popular premium Balinese kebaya design. These are made of authentic Balinese lace and printed in soft and flowy batik. OOH! has created matching sets for mothers with little girls aged two to eight.
The signature kebaya top design has three-quarter sleeves, invisible hook fasteners, as well as full lining and zips for the flowy cotton sateen batik skirt. Prices for items in the entire collection range from S$58 for the girls' pieces to S$130 for the adult wear.
OOH! Hijab
Crafted out of comfortable lycra and cotton, these S$17 instant shawls are cooling, lightweight and feminine, with trinkets at the corners to weigh the ends down.
For mothers who want something cute and stylish that they can wear with their little girls, three designs from the baju kurung modern line come with matching outfits for little ones. Toddlers aged two to six who want to be just like mummy can now look just like her with these matching sets:
Baju Kurung Mikaela
Featuring waffle-weave fabric with the brand’s signature dual-button front, the cream top is embellished with heavy beading on the collar, cuffs and hem. The figure-flattering mermaid skirt is also crafted out of the same fabric in cotton candy pink.
Baju Kurung Bree
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| Source: OOH! Baju Kurung Bree. |
Staying true to the label's outlook on embellished baju kurungs using rich and vibrant colour combinations, this vermilion piece is of cotton crepe with distinct geometric patterns, plus gun metal embellishments on the collar, cuffs and hem. The charcoal grey skirt that accentuates the figure with a fishtail effect.
Baju Kurung Soraya
Baju Kurung Soraya is made of textured cotton in baby pink, with hand-beaded iridescent details on the collar, cuffs and hem. It comes with a baby blue textured cotton skirt which opens up in the front.
Prices for the adult and kids’ pieces are S$108 and S$58 respectively.
OOH! Kebaya – mother and daughter designs
The label has brought back the popular premium Balinese kebaya design. These are made of authentic Balinese lace and printed in soft and flowy batik. OOH! has created matching sets for mothers with little girls aged two to eight.
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| Source: OOH! Above: Kebaya Zariah. Below: Instant white hijab lily. |
OOH! Hijab
Crafted out of comfortable lycra and cotton, these S$17 instant shawls are cooling, lightweight and feminine, with trinkets at the corners to weigh the ends down.
OOH! Jubah
The Hari Raya collection also includes lycra jubahs that are contemporary yet discreet. Heavily beaded around the neckline, these dresses come in six colours. Prices range from S$33 to S$40.
Interested?
Zero in on OOH! kurung – contemporary
Explore the OOH! kebaya – mother and daughter designs, and the OOH! kurung – mother and daughter designs
Check out the OOH! jubah and the OOH! hijab