Organised by MegaXpress International, the event promised to be the "biggest halal event ever organised under one roof", showcasing the latest in the market, from frozen foods, canned products, cuisines from around the world, desserts, health supplements, kitchenware, dairy products, fresh produce, and local favourites among others.
In a sense it was similar to the Geylang Serai night market during Ramadhan, but much more manageable and with a great deal more variety when it came to food and other products.
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| The event started off crowded over the weekend and became steadily more crowded as the day went by. |
A selection of the booths are featured below:
A number of food-related businesses were clearly there for exposure, offering a taste of the wares and brochures for catering services, or just to drum up awareness of their outlets.
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| Opah Satay is a caterer, available for events. The standard package includes 1,000 sticks each of beef, mutton and chicken satay, as well as the rice, cucumber, and onion. Gravy, paper, tissue, are also provided, together with a pop-up cart and satay chef. Call +65 6742 8483 for reservations. |
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| Opah Satay's takeaway containers featured plastic handles. |
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| Food vendors were there for extra exposure. Chulop by the Syarifs makes churros. Hashtag: #chulopsg. |
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| Watsub offers beef and chicken subs. |
Olivye Cafe is offering gelato for banquets and parties. Its menu is divided into classic and premium flavours. Small and medium sized cups of gelato are available, with a small fee for dry ice and delivery for orders of under 100 cups. The gelato is also available by the pan in 3l or 5l volumes, together with freezer rental, setup and delivery charges. A minimum order of four pans, one flavour per pan, applies.
Thai to go at Guillemard Road offers dine-in, takeaways and deliveries in Singapore. The menu is extensive and includes lunch box sets ranging from S$9.90 to S$12.90. Lunch box A at S$12.90, offers a choice of peppery beef or chicken, as well as two spring rolls, green mango salad, stir fried glass noodles, and steamed sweet tapioca with coconut cream.
Coyoro, short for 'cool yoghurt roll' makes pan-fried ice cream rolls as well as soft-serve ice cream and yoghurt. The flavours include PapaO!, papaya and honey oats; LitchiCitrus, a mix of lychee and tangerine, and attap with corn. It has three outlets, in Bugis Street, at East Village in Upper Changi and at Sun Plaza in Sembawang.
Thai to go at Guillemard Road offers dine-in, takeaways and deliveries in Singapore. The menu is extensive and includes lunch box sets ranging from S$9.90 to S$12.90. Lunch box A at S$12.90, offers a choice of peppery beef or chicken, as well as two spring rolls, green mango salad, stir fried glass noodles, and steamed sweet tapioca with coconut cream.
Coyoro, short for 'cool yoghurt roll' makes pan-fried ice cream rolls as well as soft-serve ice cream and yoghurt. The flavours include PapaO!, papaya and honey oats; LitchiCitrus, a mix of lychee and tangerine, and attap with corn. It has three outlets, in Bugis Street, at East Village in Upper Changi and at Sun Plaza in Sembawang.
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| Nigel Herbs is introducing pulled (flaked) salmon, a food ingredient which will retail at the chilled food sections at supermarkets. The Norwegian salmon is available smoked or salted and smoked. The company sells a variety of foods online, including cookies, confectionery, coffee, and tea. |
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| Spicy sauces and snacks galore. Sikom sambal kicap at the top left is based in Muar, Malaysia and quite spicy. |
On the food ingredient front, Bakers Farm, a halal bakery ingredients supplier, was looking for distributors.
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| Foods and other products which promote health were there in abundance. Enertime eggless apricot butter cookies (background), 3 in 1 coffee made with arabica and robusta beans (middle), and Enerbest, a soy powder mixed with barley that can be used as a meal replacement (foreground). |
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| OJ honeys from Dabzee Singapore are from Pakistan or Thailand. The Pakistani blends include acacia with habb e sauda (black seed, or kalonji), and an acacia with garlic flavour. |
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| Isagenix is a membership-only brand that offers health supplements, including energy drinks and meal replacements. Many contain raspberry and pomegranate. WME, for instance, at the bottom left, is an energy and recovery drink that contains vitamins A, C and the B complex in addition to electrolytes. E+, next to WME, is an energy drink that contains green tea and yerba mate, and does not contain artificial colours or flavours. Snacks! in the middle contain whey protein, fats and carbohydrates to help curb appetite. |
Other neutraceuticals included Sultan Drinks' power drinks and colas, which include black seeds (nigella sativa). According to literature from the Austrian company, every 250ml can of cola contains an average of 10g of content from black seeds. Besides Sultan Cola Classic, the company has Sultan Cola De-Light, made with stevia, and Sultan Power Drink, which includes black seed, ginger, honey, royal jelly, mint, lemon, stevia and naturally extracted caffeine.
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| This booth, named The Perfume Factory, offered to create personalised fragrances from an array of essential oils in glass bottles. |
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| Wardah Cosmetics is one of the major halal cosmetics providers worldwide. In Singapore, Wardah products are available at Jannah Muslimah Salon in Tristar Complex, Geylang and at D'Fatiin at Wisma Indah, Changi. There are also agents in Seng Kang, Punggol, Bedok and Woodlands. |
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| Dyara Solutions makes a vanishing cream containing aloe vera, pomegranate and seaweed which promises to improve skin blemishes. Tubes of the cream were on sale at the event for S$20, and for RM20 on Facebook. The company's website does not work. Hashtag: #dyarasolutions. |
Other companies at the event include fashion firms such as Malaysia's Naelofar Hijab, which is known for its instant shawls or hijabs, available in Malaysia, Brunei and Singapore, and Ebben Singapore, which also has instant hijab variants.
Interested?
Read the Suroor Asia blog post introducing Halal 2016: incorporating Food & Lifestyle
Browse the Suroor Asia posts about black seeds (see footnotes), the Geylang Serai Hari Raya Bazaar in 2015 and what Wardah Cosmetics recently launched
Hashtags: #megaxpress2016, #halal2016, #sghalal
Al Sunnah Health Foods & Products in Ang Mo Kio sells these soft figs which are kinda addictive
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