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| Source: Philips via Flickr. The IconIQ Special Edition Shaver. |
“In an increasingly connected world, where the tangible becomes intangible, individuals are smart, well-informed and have higher expectations than ever. Today, thoughtful design isn’t just found in the consumer domain – it’s everywhere,” said Sean Carney, Chief Design Officer at Philips. “At Philips, we believe in applying the power of the craft of design, whether we’re reimagining the shaver or creating world’s first app-based, smart device ultrasound solution.”
Among the 37 winners, two products from the Philips Care and Personal Health Solutions portfolio were awarded in the highest category of Red Dot: Best of the Best for top design quality and groundbreaking design.
The IconiQ Special Edition Shaver is Philips’ latest electric three-head shaver - its design echoes traditional shaving brushes and features wireless charging technology and a SmartClick interface. For a next generation shaving experience, the IconiQ Special Edition Shaver’s retro-futuristic look is designed for the modern gentleman who enjoys an indulgent shaving experience. This limited edition shaver makes use of premium materials, including an aluminum machined power switch, ceramic black body paint and rose gold accents.
The V-track precision blades gently position each hair in the best cutting position, even the flat-laying, and different hair lengths. The flexible 8X directional heads maximise facial adaptability, requiring less effort in every stroke. The shaver also cuts 30% closer. The shaver, cleansing brush and trimmer connect using the SmartClick mechanism, while the wireless charging plate neatly charges the device and compatible mobile phones thanks to Qi technology.
Philips also received a Red Dot: Best of the Best award for the Lumify Ultra-Mobile Ultrasound Solution.
The Red Dot award wins follow on from Philips’ recent success at the 2016 iF Design Awards, where the company received 48 awards.