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| Source: Melinda Looi blog. From left: Julian Hyde General Manager Reef Check, C wearing Lyrata from the emelxSerenaC collection, Iking wearing Longhorn in Pink from the emelxDaphneIking collection, Melinda Looi, the designer herself, wearing a Striped Shore Modern Jubah, Atilia wearing Pussilus in Purple from the emelxAtiliaHaron collection, and Aishah Sinclair wearing Stenella in Peach from the emelxAishahSinclair collection. |
Emel by Melinda Looi has collaborated with six celebrities, collectively known as the Celebrities with Pet Projects or CLPTS, to produce this year's Raya collection, themed Colours of the Sea. Emel is Melinda Looi's annual charitable collection, for which part of the sales proceeds will go to a charity. The word 'emel' is derived from the word 'amal' (أمل), of Arabic origin. Amal means hope, expectation, and aspiration. In Malay, it means good deeds or charity.
The CLPTS ladies nominated the non-profit Reef Check Malaysia as the official charity. RM50,000 from sales proceeds will be donated for coral reef conservation. Reef Check partners with a global network of trained and certified EcoDiver volunteers to conduct annual Reef Check surveys that assess the health of reefs around the islands of Malaysia. Reef Check Malaysia also conducts education and awareness programmes, along with coral reef rehabilitation programmes.
The Malaysian celebrity designers for emel by CLPTS' Raya collection 2016 include Serena C, a TV host and emcee; Daphne Iking; singer, yoga instructor and entrepreneur Atilia Haron; radio announcer, TV host and fitness enthusiast Aishah Sinclair; Sazzy Falak, a TV presenter and actress; and Dynas Mokhtar, a TV host, actress and avid diver.
Emel by Melinda Looi offers a range of ready-to-wear apparel collection ranging from the traditional baju Johor, baju Kedah and the ubiquitous baju kurung*, to more modern, edgier pieces as well as some sophisticated evening looks for dressier occasions, all of which will be priced affordably.
Colours of the Sea is inspired by the beauty, colours and serenity of underwater life and is characterised by exclusive prints, laces, fringes, beading and Melinda Looi's trademark bias-cut skirt. Many of the designs are inspired by baju kurung. The emelxSazzyFalak - Royal Star Blue Peplum Kurung, which has a peplum-style top with textured lace on the sleeves and hem plus a matching adjustable belt, and the emelxAishah Sinclair - Delphis, which is a baju kurung with a box-cut organza top that can be worn tucked in or out over an A-line skirt.
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| Source: Melinda Looi blog. Emel x SazzyFalak - Royal Star. The emelxSazzyFalak - Royal Star Blue Peplum Kurung has a peplum- style top with textured lace on the sleeves and hem. A matching adjustable belt is included. |
Melinda Looi is also offering custom-made children's wear for Eid that can be modelled on the emel Raya collection.
Interested?
Visit the Melinda Looi Bangsar Showroom for bespoke children's outfits. All proceeds will go to Reef Check Malaysia. Call or text + 601 2875 0899 with enquiries.
The emel collection is also available online direct from Melinda Looi, as well as at fashion marketplaces Zalora and Fashion Valet.
View the associated videos for Aishah Sinclair, Atilia Haron, Dynas Mokhtar, Serena C, Sazzy Falak
Hashtags: #aishahsinclair, #atiliaharon, #bajukurung, #bajuraya, #ColoursOfTheSea, #ColourfulRaya, #daphneiking, #emel, #emel2016, #emelbymelindalooi, #fashion, #emelxCLPTS, #emelxAishahSinclair, #emelxAtiliaHaron, #emelxDaphneIking, #emelxDynasMokhtar, #emelxSazzyFalak, #emelxSerenaC, #raya2016
*The traditional Malay baju kurung has a tunic top with a high neck and long sleeves worn over a matching ankle-length skirt.
*The traditional Malay baju kurung has a tunic top with a high neck and long sleeves worn over a matching ankle-length skirt.
This year, our CLPTS ladies nominated Reef Check Malaysia to be the official charity, where RM 50,000 from our sales proceeds will be donated to focus on coral reef conservation. Co-presented by La Cremeria, in support of Reef Check. Shop now at emel.my (link in bio), Zalora and Fashion Valet! #emelxCLPTS #emelbymelindalooi #ColoursOfTheSea #ColourfulRaya #emel2016 #raya2016 #emelxAishahSinclair #emelxAtiliaHaron #emelxDaphneIking #emelxDynasMokhtar #emelxSazzyFalak #emelxSerenaC #fashionshow #bajukurung #bajuraya