A multichannel provider of life and general insurance services and takaful products, Etiqa is a subsidiary of the Maybank Group. The MDM system provides Etiqa with better control of its data, enabling the company to build a consolidated customer profile as it pursues new avenues of growth in a more open and competitive Malaysian insurance market.
With the MDM solution, Etiqa has shifted from a product-centric view to focusing on a customer's holistic relationship with Etiqa across all its businesses. This approach gives Etiqa a 360-degree view of customer relationships with the company, as well as their interests, preferences, and activities. The system also enables Etiqa to integrate information from new channels such as social media. Information on lifestyle and other interests enhances Etiqa's customer information base and helps identify new marketing opportunities.
With the MDM solution, Etiqa has shifted from a product-centric view to focusing on a customer's holistic relationship with Etiqa across all its businesses. This approach gives Etiqa a 360-degree view of customer relationships with the company, as well as their interests, preferences, and activities. The system also enables Etiqa to integrate information from new channels such as social media. Information on lifestyle and other interests enhances Etiqa's customer information base and helps identify new marketing opportunities.
Having access to accurate and enriched customer information allows Etiqa to personalise its products and price them more competitively and quickly based on an individual customer's profile and history.
"We have one platform for accessing, integrating, cleansing, and governing our customer data. This customer-centric view across general and life insurance lines of business plays a powerful role in helping Etiqa attract and retain insurance customers and grow revenues," said Kamaludin Ahmad, Chief Executive Officer (CEO), Maybank Ageas Holdings (MAH).
"This is a game changer," said James Lee, Head of Channel Applications & Enterprise Architecture, Etiqa. "Besides delivering a powerful platform for MDM, we also have the flexibility to conduct data integration, profiling, migration and other processes - all within the same platform."
Informatica's technology leadership position in the Gartner Magic Quadrant, ease of use, and straightforward deployment were some reasons why Etiqa chose Informatica MDM. Said Sivadas Ramadas, Managing Director, Informatica ASEAN: "Data powers business. With Informatica Customer MDM, Etiqa can enjoy a customer-centric view of their business to better attract, retain and grow profitable and sustainable policyholder relationships. This is Insurance Customer 360 at work."
Etiqa worked closely with Informatica Partner Emerio, a wholly owned subsidiary of NTT Communications company, on the architecture, development, management and integration of the systems onto the MDM platform.
"This is a game changer," said James Lee, Head of Channel Applications & Enterprise Architecture, Etiqa. "Besides delivering a powerful platform for MDM, we also have the flexibility to conduct data integration, profiling, migration and other processes - all within the same platform."
Informatica's technology leadership position in the Gartner Magic Quadrant, ease of use, and straightforward deployment were some reasons why Etiqa chose Informatica MDM. Said Sivadas Ramadas, Managing Director, Informatica ASEAN: "Data powers business. With Informatica Customer MDM, Etiqa can enjoy a customer-centric view of their business to better attract, retain and grow profitable and sustainable policyholder relationships. This is Insurance Customer 360 at work."
Etiqa worked closely with Informatica Partner Emerio, a wholly owned subsidiary of NTT Communications company, on the architecture, development, management and integration of the systems onto the MDM platform.
"Emerio understands that information management is of special concern for companies in the financial sector industry. Because of Etiqa's position as a trusted insurer, solid data quality management and good governance were priorities right from the very start of our partnership," said Michael Warren, Managing Director, Emerio. "This MDM solution is ideal for insurance sector companies as it is built with ACORD-compliant* capabilities.
"Quick access to good information is important, but ultimately our customer has to be fully satisfied that such data is not only trustworthy, but remains secure at all times."
*ACORD is the Association for Cooperative Operations Research and Development, a global nonprofit association working to improve data quality and information exchange for the insurance industry.
"Quick access to good information is important, but ultimately our customer has to be fully satisfied that such data is not only trustworthy, but remains secure at all times."
*ACORD is the Association for Cooperative Operations Research and Development, a global nonprofit association working to improve data quality and information exchange for the insurance industry.