Alizz Islamic Bank takes on VR in marketing campaigns

Alizz Islamic Bank has announced that it is the first bank in Oman to utilise virtual reality (VR) and gamification to market the brand and its products. The bank said it had successfully raised the profile of its brand and marketing techniques using VR have delivered phenomenal results.

Source: Alizz Islamic Bank. VR
in marketing campaigns have yielded
good results.

Murtadha Al Lawati, Head of Marketing & Corporate Communications said, "Alizz Islamic Bank is proud to be at the forefront of digital tool adoption. As people rely more and more on digital technology to absorb information and communicate, it is crucial that we as an organisation embrace digital strategies in marketing. VR activations enable us to engage with customers more efficiently and with greater precision. Using VR to promote the plethora of Alizz Islamic Bank shari'ah-compliant products such as the Bushra Prize Savings account and credit cards empowers the customer to learn about the product features in a fun yet informative manner."

Al Lawati added, "The idea behind a digital transformation is just that – to go digital. But the transformation shouldn't end at the product level. Communication methods are also changing, with people engaging companies more through non-traditional, more immediate digital channels. It is no secret that VR is the future for all industries and for us as early adopters, the best way to promote services and quickly interact with customers is through the most convenient outlet and it's highly likely that it is via VR."


Alizz Islamic Bank was the first Omani bank to launch interactive teller machines (ITMs), the first bank in the Sultanate to launch a shari'ah-compliant prize savings account, the first Islamic bank in Oman to launch a shari'ah-compliant credit card, the first Islamic bank in Oman to launch a mobile banking application and are currently the most-followed Islamic bank in Oman on all social media platforms.