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| Source: Sebati.SG's Instagram page. Sebati.SG specialises in shepherd's pie. |
Established in June 2020, SEBATI specialises in baked goods, particularly ones backed with love. The Singapore home-based business operates on weekends, fulfilling orders in the morning and delivering them hot to customers soon after.
Its flagship is a hearty shepherd's pie, with chocolate pie bars and festive cookies also on the menu. Since launch, SEBATI has seen over 100 trays of shepherd's pies sold, despite a compulsory delivery fee of S$10 per delivery. This is not surprising given the reviews. Some of the comments on SEBATI shepherd's pie include:
"The crunchy bites of the celery and carrots makes it more enjoyable. It tasted good."
"My only complain(t) is the personal size isn’t enough for this carbo lover! I need more! MORE! MOAR!"
"Oh my god your Shepherd's Pies! Sooso goood! I really cannot pull myself away, it's addictive. I love this particular taste (of the mashed potato), DAMN TASTY!!!"
"I want SEBATI to be top of mind when it comes to home-baked shepherd's pie," said Nurie Arba'ah, co-founder of SEBATI, when asked about her goals for the brand. She sees SEBATI as a platform that empowers young mothers to be confident in the kitchen, and in life in general.
Nurie Arba'ah and her husband Dzul set up SEBATI to spread goodness through their bakes. They named the company after "sebati", a Malay word meaning "(extremely) fitting, friendly or united - so much so that it is difficult to separate or isolate".
He is in charge of logistics and overall operations, as he majored in logistics and supply chain management. As the Sous Chef, he is also the one whipping up the aromatic mashed potato in the shepherd's pies. She is Head Chef, and handles marketing too.
"With these multiple hats on, we dream of bringing you closer to your loved ones and be a part of your celebrations, as we serve honest, fresh and wholesome shepherd's pies and more!" says the company on its website.
The company originally focused on Instagram, but went online at www.sebati.sg in early August. This has enabled SEBATI to enjoy seamless order management, and paves the way to their further success.
Details:
Order by Wednesdays for weekend delivery.
Hashtags: #SebatiSG, #muslimowned, #shepherdspie, #halalsg, #halalbakessg, #singaporehomecooks, #sghomebaker