Friday, 28 August 2020

Under Armour introduces sport hijabs

Under Armour has introduced the Under Armour Sport Hijab for the athletes looking for the extra edge. "Ingrained in Under Amour brand values is to Stand For Equality and this ensures we have the gear that allows all athletes to train and compete," said the company in a statement.

“We spent several years developing the UA Sports Hijab, because we wanted to ensure that when the product launched it was the best it could be. The UA Sport Hijab is rooted in functionality and performance, from the breathable and sweat wicking fabric, to the stretch, seam construction and ear bud access.

"Our team worked diligently to launch a quality sport hijab that will meet the performance needs of its user and ensure all female athletes are covered from head to toe no matter their size, level of performance or religion,” said Jennifer Smith, Under Armour Senior Design Manager, Accessories.

Under Armour developed the UA Sport Hijab with the help of Hijabi athletes around the world including Canadian Under Armour Ambassador, Saman Munir. Saman, a certified personal trainer and fitness influencer, tested multiple prototypes and provided her feedback to the Under Armour design team.

"Because we wanted this product to be the best in the market we did spend several years researching and wear testing different iterations," said Smith.

"It was especially impactful to have personal insight from our own UA athlete, Saman, during this process to drive home the fit and functionality while making an authentic product."


Source: Under Armour. Under Armour Ambassador Saman Munir trains in the UA Sport Hijab.
Source: Under Armour. Under Armour Ambassador Saman Munir trains in the UA Sport Hijab.

“When you’re wearing fabric around your whole head while you sweat, breathability is non-negotiable. The UA Sport Hijab has changed my workout experience because it’s breathable and has enough length in the front and back, so it doesn’t come untucked. The UA Sport Hijab is game changing for all Muslim women,” said Munir.

The Sport Hijab is made with four-way stretch to move better in every direction. The super soft, smooth fabric is made with a unique hex-shaped mesh pattern designed for maximum breathability, sweat-wicking capability and an extra-fast drying time. With a contoured band around the face, the hijab is designed to prevent slippage, so it won’t come untucked or fall off. Built-in headphone access and a reflective logo ensure that women athletes can work out without distraction.

Details:

The UA Hijab is now available at for US$35 at underarmour.com, UA Brand Houses and select retailers.

Under Armour Singapore sells the UA Sport Hijab and the new longer UA Extended Sport Hijab, for bust coverage. Both cost S$35, in XS/S and M/L sizes, and are only available in black. Adidas Singapore also sells a sport hijab in black for S$35, but it is sold out at the time of writing.