Under Armour introduces sport hijabs

Under Armour has introduced the Under Armour Sport Hijab for the athletes looking for the extra edge. "Ingrained in Under Amour brand values is to Stand For Equality and this ensures we have the gear that allows all athletes to train and compete," said the company in a statement.

“We spent several years developing the UA Sports Hijab, because we wanted to ensure that when the product launched it was the best it could be. The UA Sport Hijab is rooted in functionality and performance, from the breathable and sweat wicking fabric, to the stretch, seam construction and ear bud access.

"Our team worked diligently to launch a quality sport hijab that will meet the performance needs of its user and ensure all female athletes are covered from head to toe no matter their size, level of performance or religion,” said Jennifer Smith, Under Armour Senior Design Manager, Accessories.

Under Armour developed the UA Sport Hijab with the help of Hijabi athletes around the world including Canadian Under Armour Ambassador, Saman Munir. Saman, a certified personal trainer and fitness influencer, tested multiple prototypes and provided her feedback to the Under Armour design team.

"Because we wanted this product to be the best in the market we did spend several years researching and wear testing different iterations," said Smith.

"It was especially impactful to have personal insight from our own UA athlete, Saman, during this process to drive home the fit and functionality while making an authentic product."

Source: Under Armour. Under Armour Ambassador Saman Munir trains in the UA Sport Hijab.

“When you’re wearing fabric around your whole head while you sweat, breathability is non-negotiable. The UA Sport Hijab has changed my workout experience because it’s breathable and has enough length in the front and back, so it doesn’t come untucked. The UA Sport Hijab is game changing for all Muslim women,” said Munir.

The Sport Hijab is made with four-way stretch to move better in every direction. The super soft, smooth fabric is made with a unique hex-shaped mesh pattern designed for maximum breathability, sweat-wicking capability and an extra-fast drying time. With a contoured band around the face, the hijab is designed to prevent slippage, so it won’t come untucked or fall off. Built-in headphone access and a reflective logo ensure that women athletes can work out without distraction.

Details:

The UA Hijab is now available at for US$35 at underarmour.com, UA Brand Houses and select retailers.

Under Armour Singapore sells the UA Sport Hijab and the new longer UA Extended Sport Hijab, for bust coverage. Both cost S$35, in XS/S and M/L sizes, and are only available in black. Adidas Singapore also sells a sport hijab in black for S$35, but it is sold out at the time of writing.

Zalora's Hari Raya 2019 collections are out

ZALORA, Asia’s online fashion destination, has unveiled the Hari Raya (Eid) collections from its own modest wear labels, ZALIA and LUBNA in the ZALORAYA campaign. Made for the style-savvy and available exclusively on ZALORA, the collections are themed after today’s trends and consist of elegant and versatile pieces for all seasons and occasions.

Inspired by the high-spirits and joy of youth, collection for spring-summer 2019 (S/S19) entices with an escape from the day-to-day while accentuating the signature flowy, modern twist of the traditional silhouette.

Source: ZALORA. New Eid collections for the company's own labels, ZALIA and LUBNA.

ZALIA 2019 collection, themed Reign of Titania

Reign of Titania is inspired by the beauty of the fairy queen, living in the mythical and whimsical forest. The collection is inspired by all the natural elements and life in the forest like the flowers and foliage that are translated into embroidery and prints. Regal elements are infused into the collections as a reflection of the high status of the fairy queen.

The ZALIA 2019 festive collection features an impressive 313 styles for women. It follows four main trends: Spring Romance, Prairie Dance, Golden Dawn, and Opulent Night. Spring Romance showcases romantic pieces revamped with elegance and opulence. The delicate becomes dramatic and whimsical with pastels, floral appliques and embellishments. Pretty silhouettes featuring layered sheers, florals that follow the form or accent a fit-and-flare shape are introduced.

Prairie Dance looks to a rustic country aesthetics and concepts for inspiration. It works with a neutral earthy palette for a less overwhelming feel. Delicate lace and embroideries that evokes the images of pressed flowers are key to this capsule.

Golden Dawn hinges on regal and opulent colours for the overtly indulgent and romantic mood. Antique and regal references underpin this capsule with a more dramatic take for Raya. Fabrics with encrusted sequins and faded gold jacquard spotlight the past.

Under Opulent Night, metallic surfaces are textured and embellished. Sequins are extravagantly applied. Foliage-inspired motives are infused into sequinned and jacquard fabrications.

LUBNA 2019 collection, themed Girl at Heart

LUBNA has crafted a new exciting capsule for its fourth festive collection. This includes an 80-piece men's and 393-piece women's collection. Introducing Lubna Curve this year, the plus-size collection features 85 pieces with sizes ranging from XXL to 5XL. Along with this, there are matching couple looks, Kebaya Labuh, asymmetrical drapes, and innerwear for nursing in 2019’s collection.

A palette of pastel tints, earthy shades, warm blues and deep corals are used. The collection is made with special fabrics that include sheens, sequins, waffle laces with embroidery, translucent payettes, pleats, 3D texture, organzas, shimmering chiffon pleats, openwork laces, soft laces, mixes of rayon, and poly mixes. It showcases details like drapes, ruffles, drawstrings, tie-knots, dainty floral prints, striped print, lace trimmings, and 3D embellishments.

Details:

Both the ZALIA and LUBNA collections are available now on ZALORA in Singapore, Malaysia and Indonesia. The ZALIA collection retails from S$17.90 to S$129.90, while the LUBNA collection retails from S$14.90 to S$109.90.

Shop the ZALIA and LUBNA 2019 festive collections online, on the desktop or mobile site, or via the mobile app.

Hashtag: #zaloraya2019

Aab offers new collection for Ramadhan

Source: aab website. Banner for the Ramadan Collection.

Fashion marketplace aab has readied a Ramadhan collection full of flowing long silhouettes and silk hijabs. Inspired by art and architecture, the Ramadan Collection includes loose jumpsuits, abayas and kimonos in pastels and rich jewel tones. 

The aab interface is particularly comprehensive. Mousing over pictures provides alternative looks for the clothing, and there are sections for details and care as well as suggestions on how to complete the look.

Aab, the name is derived from the Persian name for water. Aab garments that take into account simplicity, style and comfort and are designed to be interchangeable to create an entire wardrobe that goes from day to evening, weekday to weekend, season to season.

Interested?

Aab ships worldwide.

Naelofar launches Raya collections, releases video

Naelofar Hijab has just released the Duchess (RM83) and Stella (RM99) hijab collections.
Duchess, launched first, is a semi-instant loop-type hijab made of heavy chiffon that has a triangular Swarovski crystal hotfix embellishment.

Named 'Stella', Latin for 'star' because of the crystal and hotfix Swarovski pearl cluster on the hijab, Stella is a semi-instant garment loop-type that is made of Korean chiffon. Crystal pearls by Swarovski have a crystal core and are both washable as well as anti-scratch.

Two more collections, named Camellia and Sonia, are yet to come.

The Neelofa perfume (RM55) was launched at the same time. The scent begins with sweet top notes that after transforms into strawberry and blackberry in an hour, with hints of musk, rose and floral tones. The perfume will last more than five hours, according to the company.

 

The company has also uploaded its Raya campaign for 2016 onto YouTube. The video, titled Allah Lebih Tahu (Allah knows), has gratitude and faith as its theme. Zalora Malaysia has additionally created a holiday video for Naelofar.

Naelofar Hijab was founded by Neelofa and her partners, who decided to revolutionise and simplify modest fashion with an 'instant' shawl. There are more than 100 stockists in Malaysia, Brunei and Singapore. Neelofa currently has two other labels - Nalelofar Abaya and Lofalens, fashionable contact lenses.

Two collection of #naelofaraya2016 has been launched, so what's next ya?🤔😍#duchessbyNH #stellabyNH #nhraya2016 #naelofarhijab #ilovenaelofarhijab #nhauthorizedstockist

A photo posted by Naelofar Hijab Official ( HQ ) (@naelofarhijab) on Jun 2, 2016 at 5:51am PDT

Interested?

View the associated video (Malay) and Zalora's Lebaran Bersama Naelofar 2016 video

Watch how to wear a Naelofar hijab in 1 minute

Read the Suroor Asia blog post about Zalora's Hari Raya Boutique this year

Hashtags: #naelofaraya2016, #duchessbyNH, #stellabyNH, #nhraya2016, #naelofarhijab, #ilovenaelofarhijab, #rayaperfume #neelofaperfume

Spoilt for choice with fashion brands for modesty

Source: SHUKR website.

SHUKR Islamic Clothing has released a video about how their clothing is made, titled Behind the Seams. All of its clothing is designed and made in-house, with one employee making a garment from start to finish.

According to the company, SHUKR’s design process starts in the mind of Creative Director Tabassum Siddiqui, who designs all the looks on the website. "She sketches looks based on inspiration she draws from Islamic architecture, travel, and the natural world around her. Once the sketches are completed, the designs are turned into flat-lays and technical drawings for our pattern-makers," the company said in a statement.

SHUKR is one of many brands which offer modest clothing online. These brands typically offer women's clothing, but some will also cater for men and children too. Designs vary widely, as does quality and pricing, but in general the clothing is loose-fitting and covers the elbows.

Following is a selection of brands offering modest fashion*, all of which ship worldwide:

Al Moultazimoun Boutique has both ready-to-wear and custom clothing for women, men and children. It also lists scents, decor items, accessories, educational resources and electronics.

Artizara was founded in 2002 to meet the Islamic and modest clothing needs of women with style. Besides clothing for men, women and children, it also sells jewellery, gifts and art.

Black Orchids is a ladies-only online boutique with accessories, casuals, work wear and maternity wear. It offers a collection of pure Egyptian silver jewellery.

Citra Style is an online store for women which also offers long cardigans and pants. "Citra" stands for protection, cover, shelter and modesty in Arabic.

East Essence was set up in 2007 in California, in the US, to provide quality clothing at unbeatable prices. It features clothing for men, women and children, accessories, items for prayer and uniforms.

HijUp presents a range of different brands for ladies, including sports wear and maternity clothes. It also has selections for children and for the home.

Inayah is UK-based and targeted at ladies with fashion, accessories and gifts sections. 

Islamic Boutique is based in Egypt and targeted at ladies, with a wide range of items including cotton collars for garments with low necklines. 

Islamic Design House provides fashion options for women and men.

Louella was founded in California by US fencer and sports ambassador Ibtihaj Muhammad. 

Modanisa is a store for hijab style fashion, including for plus size requirements. It ships worldwide.

My Batua has a 40-year heritage in fashion, making of handbags and other accessories. The online store sells fashions for men and women, handbags, footwear and various accessories.

For something a little different, Just Muslim offers mostly mens' casual wear.

SHUKR, of course, also ships worldwide, and offers men's and women's clothing as well as accessories.

If you have a fashion brand and would like to be featured please do get in touch.

*Quality, delivery times and shipping charges will vary. A merchant may not ship to your country; check the supported destinations. Please check online for feedback on each merchant before deciding to buy.

Patricia Rox brings its handcrafted luxury womenswear and accessories to Asia

Patricia Rox, the luxury womenswear brand that debuted in Europe in 2013, has set foot in Asia through the official launch of its brand and its Spring/Summer 2015 The  Fantasy Capsule in Singapore.

The luxury womenswear company creates globally inspired, traditionally handcrafted pieces. With exotic, intricate prints and bright, bold colours at the forefront of its designs, Patricia Rox brings one-of-a-kind ready-to-wear and accessories to discerning, sophisticated women. 

The latest Spring/Summer The Fantasy Capsule of silk dresses with floral-inspired prints; vibrant, circus-inspired scarves; as well as buffalo horn and enamel jewellery transports the Patricia Rox woman back to her whimsical childhood fantasies. The collection is luxurious yet effortlessly chic, and is versatile enough for a resort, travelling or attending a soiree. 

Patricia Rox is the brainchild of fashion lawyer Patricia Haywood. Gathering inspiration from her love of travel, Patricia has created a brand that brings together traditional techniques and modern ideas to create unique, handmade pieces, and a brand with a mission to make well-crafted pieces available to women everywhere. 

"At Patricia Rox, we go to great lengths to bring women unique and well-made clothing and accessories. Our vision is to bring together some of the most creative people from different regions to create something special, and to make the art of traditional craftsmanship accessible to women worldwide," says Haywood, Founder and Creative Director, Patricia Rox. 

Every piece of ready-to-wear, jewellery and scarf is handcrafted by skilled and passionate craftspeople. Patricia Rox works with artisans who are the best at their craft and who are skilled at preserving the integrity of the materials used in each piece created. 

Each print is painstakingly hand-drawn by one artist, with some prints taking 200-300 hours to complete. These one-of-a-kind prints are viewed as works of art. This traditional technique translates to smaller runs and limited editions of each design and ensures that each and every piece will be unique and exquisitely crafted. 

With a mission to find the best natural materials like silk, cotton, linen, horn, enamel and pearl from around the world to create unique pieces that are just as unique as the Patricia Rox woman, all materials are ethically and sustainably sourced from only the best suppliers from the Americas, Europe, Africa, and Asia. 

Currently, the collection of Patricia Rox scarves is available online at www.gnossem.com, a Singapore based online shopping site for unique and quality fashion from top, independent designers. Outside of Singapore, Patricia Rox is available in Asia at Aman Resorts in Bali, and www.shopzaozao.com in Hong Kong. 

An e-commerce site and physical flagship store are in the works.

*All images from Patricia Rox.

SHUKR predicts abayas to be top seller

Source: SHUKR website.

SHUKR Islamic Clothing, a leading producer of modest and Islamic clothing with e-marketplaces for the US, UK and internationally, recently launched its autumn/winter collection of modest fashion. The company says abayas will continue to be top sellers, along with kufis (Islamic hats), tunics, and long skirts.

“SHUKR is inspired by the beauty of Islamic modesty, and we take pride in sharing that inspiration with our customers and the Muslim community around the world,” said Anas Sillwood, Managing Partner, SHUKR Islamic Clothing. 

SHUKR provides long sleeved shirts, long skirts, and wide legged jeans as well as abayas, long, loose-fitting dresses. 

EastEssence rolls out referral scheme

EastEssence, an online retailer of quality Islamic clothing at affordable prices, has introduced a referral scheme for existing customers. If a referred customer makes a first-time purchase, the referrer receives US$5 off their next purchase, while the new customer gets a discount of 5%.

Source: EastEssence website.

According to the company, there is no limit to customer referrals or to the number of reward vouchers, which can be exchanged for services and products from EastEssence, but cannot be recovered in the form of cash.

The company, which ships worldwide, offers free shipping for orders over US$150 to Australia and Singapore.

SHUKR Islamic Clothing launches pre-Ramadhan range

SHUKR Islamic Clothing has introduced its pre-Ramadan range, which features 'a burst of colour' and is meant to bring customers right through to Eid. The ladies' collection is designed with delicate details and slenderising silhouettes, while the men's collection balances "button up and casual".

Source: SHUKR Islamic Clothing website.

The company launched its spring/summer 2014 collection in April, featuring fabrics appropriate for warmer months, including tencel, cotton, rayon and linen.

"By using a variety of breathable and natural fibers, we are able to produce clothes that meet the requirements of Islamic modesty whilst still being comfortable and appropriate for the warmer months,” said Anas Sillwood, Managing Partner, SHUKR Islamic Clothing. "Our intelligent designs allow for full modesty whilst being both cool and breathable.”

SHUKR's customers are from all religions, and turn to the company for long sleeved shirts, long dresses, long skirts, and wide-legged jeans which may be difficult to find in mainstream clothing stores. The company has stockists in Australia, India, Jordan, Malaysia, Saudi Arabia and Singapore.

The company aspires to be a model Islamic business. SHUKR follows fair trade and ethical labour practices, produces clothing of the highest standards, and applies Islamic financial and investment principles, avoiding interest-based financing.