CoCo Bubble Tea is debuting in the Middle East with an outlet in Amman, Jordan. The new store utilises halal-certified ingredients, and debuts a curated menu designed to simplify ordering while maintaining the brand's hallmark quality.
The move marks the beginning of CoCo's commitment to serving consumers and supporting franchise partners across the Middle East in the long-term.
The company is also looking for franchisees, and believes the simplified menu is partner-friendly. CoCo's halal-certified raw materials will empower store partners to localise and cater to the region's specific needs, the company said.
With more than a decade of global experience, CoCo offers franchise partners not only the visibility of its brand but also extensive support for marketing, operations, on-site consulting, and region-specific training. Its focus on research and development further ensures the ability to adapt products to evolving consumer preferences worldwide, the company said.
To support franchisees in the Middle East, CoCo has developed a custom training and operations framework designed specifically for the region. The framework simplifies onboarding, strengthens operational efficiency, and helps partners integrate seamlessly into CoCo's global standards while staying rooted in local cultural preferences.
"We are just beginning in the Middle East, but we aspire to one day have as robust a franchise network here as we do globally," said Kody Wong, Director of Business Development at CoCo Bubble Tea.
"To accomplish this, we will continue our hallmark approach of adapting to local culture and tastes while empowering our partners with the resources they need for long-term success. This opening is about serving delicious bubble tea while building a unique franchise ecosystem that moves the region's business leaders forward."
CoCo plans to build a regional footprint, and has shared that it will enter the UAE.
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| Source: CoCo Bubble Tea. CoCo Bubble Tea Amman Jordan store facade. |
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For franchising opportunities, visit: https://www.coco-tea.com/Franchise