CoCo Bubble Tea enters the Middle East with a Jordan store

CoCo Bubble Tea is debuting in the Middle East with an outlet in Amman, Jordan. The new store utilises halal-certified ingredients, and debuts a curated menu designed to simplify ordering while maintaining the brand's hallmark quality. 

The move marks the beginning of CoCo's commitment to serving consumers and supporting franchise partners across the Middle East in the long-term. 

The company is also looking for franchisees, and believes the simplified menu is partner-friendly. CoCo's halal-certified raw materials will empower store partners to localise and cater to the region's specific needs, the company said.

With more than a decade of global experience, CoCo offers franchise partners not only the visibility of its brand but also extensive support for marketing, operations, on-site consulting, and region-specific training. Its focus on research and development further ensures the ability to adapt products to evolving consumer preferences worldwide, the company said.

To support franchisees in the Middle East, CoCo has developed a custom training and operations framework designed specifically for the region. The framework simplifies onboarding, strengthens operational efficiency, and helps partners integrate seamlessly into CoCo's global standards while staying rooted in local cultural preferences.

"We are just beginning in the Middle East, but we aspire to one day have as robust a franchise network here as we do globally," said Kody Wong, Director of Business Development at CoCo Bubble Tea.

 "To accomplish this, we will continue our hallmark approach of adapting to local culture and tastes while empowering our partners with the resources they need for long-term success. This opening is about serving delicious bubble tea while building a unique franchise ecosystem that moves the region's business leaders forward."

CoCo plans to build a regional footprint, and has shared that it will enter the UAE.

Source: CoCo Bubble Tea. CoCo Bubble Tea Amman Jordan store facade.

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CoCo Bubble Tea eyes Middle East expansion, goes halal

Bubble tea franchise CoCo Bubble Tea has announced a halal bubble tea menu along with plans to expand in the Middle East. Already accustomed to drinking tea, local consumers are particularly receptive to boba tea, which mixes the novelty of boba (also called 'bubbles' or 'pearls') with the familiar taste of tea.

Worldwide, the bubble tea market is expected to grow 66% in seven years, from US$2.46 B in 2023 to US$4.08 B by 2030, and the popularity of the refreshment is growing in the Middle East as well, the company said, sharing that Middle Eastern refreshment companies and entrepreneurs have shown "significant interest".

"We've gotten a major spike recently in inquiries from the Middle East, so we see it as a key region for bubble tea expansion," commented Kody Wang, Director of Business Development at CoCo Bubble Tea. 

"CoCo has a lot to offer the Middle East. With over 5,000 stores worldwide, we have the most international coverage of any pearl milk tea brand, providing potential partners with strong brand recognition and sophisticated infrastructure. Also, our franchise business model and extensive R&D capabilities give us a great deal of latitude to fully tailor refreshment offerings to consumer tastes. 

"The halal menu is just a start, and we hope to find master franchisers to partner with and grow together in the region." 

CoCo can localise refreshments to suit consumer tastes anywhere. With its halal bubble tea menu already prepared, CoCo is poised to launch in the Middle East. All materials for the menu are halal-certified, and the menu offers a variety of options while leaving room for further customisation to accommodate regional variations in preferences.

For franchise partners in the Middle East, CoCo offers:

Source: CoCo Bubble Tea. CoCo offers a range of flavours in its bubble team menu.

- Strong brand reputation and recognition. The company said it has the largest footprint of any bubble tea brand, helping to attract customers and drive business growth.

- Flexible partnerships: CoCo is open to a range of partnerships, from multi-store franchise partnerships to exclusivity in certain countries.

- Stabilised costs for maximised margins: With materials supplied by CoCo, supply chain costs are easily managed.

- R&D: By putting out new products regularly, the brand stays up to date in markets worldwide.

- Extensive menu with customisation for local tastes: CoCo's diverse offerings allow for franchisees to cater to different tastes across the Middle East.