Consumers embrace DIB Consumer Card

Source: DIB website. Banner for the Consumer Card page.

The Consumer Card introduced by the Department of Economic Development (DED) in Dubai and Dubai Islamic Bank (DIB), the largest Islamic bank in the UAE, has exceeded all expectations by end-2016 in a highly competitive market, highlighting the importance customers place on the transparent nature of the offering and the customer-centric focus of the card.

Customers are drawn to the transparency the card offers, as they are rewarded for simply doing every day transactions, as opposed to increase their spending in return for rewards. The Consumer Card was launched in June 2016. Over the past six months, thousands of Consumer Cards have been issued, to the point where the card has already exceeded its target for its first year, while the total cashback payouts are at a record high. The highest combined amount of cashback was in the supermarket category, with the highest number of transactions on fuel spends. Salik and Nol payments were also popular.

Mohammed Ali Rashed Lootah, CEO Commercial Compliance & Consumer Protection (CCCP) sector in DED, said: "We are delighted with the success of the Consumer Card as it was launched as part of our strategic objective to make shopping in Dubai a pleasant experience through strengthening trust and productive partnerships between retailers and consumers. The card not only provides a new interface for substituting cash payments with smart payment options, but also enables consumers to avail of attractive discounts from various retail outlets.”

Lootah added that the success of the Consumer Card also underlined the successful co-operation between DED and DIB in stimulating growth and productivity in Dubai. “We are pleased to continue working with the Dubai Islamic Bank towards transforming Dubai into an innovation-driven and diversified economy,” he said.

Sanjay Malhotra, Chief of Consumer Banking at DIB, commented, “We are delighted to see that this unique Consumer Card launched in collaboration with DED has been a success with our customers who have acknowledged this product is not only easy to use but also convenient for them to earn cash back on. When we launched the Consumer Card, our core objective was to offer a low-cost, high-value payment solution in order to appeal to a larger number of customers who can enjoy the many exclusive benefits this product has to offer on their everyday purchases. I can proudly say that DIB and DED have been able to offer not just a product but a great experience to our customers, which is indeed a remarkable feat."

Ibrahim Selim Ergoz, GM, UAE, Qatar & Pakistan, Visa, said: “The Consumer Card is one of the key initiatives under a strategic partnership we have with DED and DIB, and is a great example of the public and private sectors working in tandem to help consumers in the UAE manage their finances in a safe, secure and responsible way. It has been successful because it meets a real consumer need while being easy to use, convenient and rewarding. As Dubai powers on with its Smart City initiative, Visa looks forward to being part of more initiatives like the Consumer Card that help to bring the Emirate’s vision of a cashless society a step closer to fruition.”

Issued in partnership with Visa, there are two variants, the Rewards Consumer Card and the Platinum Consumer Card, both offering discounts in over 450 outlets across the country. Card users are also eligible to receive up to AED1,000 cashback per month on daily purchases from supermarkets, automobile servicing, utility bills, fuel spend and movie ticket transactions. The card offers consumers savings and rewards on their daily supermarket purchases, fuel bills, utility bills, movies and more.

DIB is at the forefront of delivering innovative shari'ah-compliant products. Serving 1.7 million customers, DIB continues to grow as it develops products tailored to changing consumer preferences.

Interested?

Read the Suroor Asia blog post about the launch of the Consumer Card

ADIB and Rotana launch ADIB Rotana Rewards Exclusive Card

Abu Dhabi Islamic Bank (ADIB) and Rotana, a hotel management company, have partnered to launch the ADIB Rotana Rewards Exclusive Card. Card members will receive Rotana Rewards points and privileges every time they spend using the card.

Source: ADIB. From left: Sarvesh Sarup, Global Head of Retail Banking, ADIB, and Omer Z. Kaddouri, President and CEO Rotana.

The ADIB Rotana Rewards Exclusive Card is the first co-branded hospitality card in the wider Central Eastern Europe & Middle East and Africa (CEEMEA) region developed by a local issuer, and the first globally by an Islamic bank. It works in conjunction with the existing Rotana Rewards Exclusive programme and can be used for Rotana benefits including free hotel stays and dining offers in any of the 50 Rotana hotels and resorts, and at over 250 restaurants across the region. 

The cardholder receives Rotana Rewards points every time they spend using their ADIB-Rotana co-branded card. This includes two Rotana points for every AED1 spent at any of its properties, one point for every AED1 spent in the UAE, and three points for every AED1 spent internationally. Clients also receive welcome points upon activation of their ADIB Rotana Rewards Exclusive covered card.

Commenting on the partnership, Sarvesh Sarup said: “The partnership between Rotana and ADIB brings together two market-leading UAE brands with a shared set of customer-centric values and a rapidly expanding international footprint. The card will bring customers unparalleled value in terms of lifestyle and financial benefits from both the partners. In keeping with best international practices, the card will offer customers the benefit of global contactless payments and special recognition at ADIB’s rapidly expanding merchant network. We look forward to working with Rotana to keep the new card at the forefront of innovation and value.” 

 
“The launch of this co-branded hospitality card continues Rotana’s history of innovation and industry leadership,” said Omer Z. Kaddouri, President & CEO of Rotana. “The ADIB Rotana Rewards Exclusive Card offers an unmatched value proposition to customers who can now look forward to benefiting from a broad range of perks and special services. It’s the first product of its kind in the region and will allow Rotana to provide more engaging guest experiences and further build loyalty among our customer base. 

"As home-grown, Abu Dhabi-based enterprises that went on to establishing a global presence and reputation, Rotana and ADIB share the same core values and commitment to customers, and we hope the introduction of the ADIB Rotana Rewards Exclusive Card is only the beginning of a long and mutually rewarding partnership.”

Additional lifestyle and travel benefits of the card include unlimited airport lounge access, concierge services, rental car discounts, and premium offers for shopping, dining, and travel. The new ADIB Rotana rewards co-branded card will include all benefits of the Rotana Rewards Exclusive programme in its annual fee, such as extended checkout times, hotel discounts and dining discounts.

The Rotana Rewards Exclusive programme features late check-out, VIP treatment, upgrades, complimentary dining, points when spending at any Rotana food and beverage outlets, discounts on room rates and miles from partner airlines among other privileges.