Taobao organises first Raya sale in Malaysia

Source: Taobao Malaysia Instagram page. Duit Raya is up for grabs on Wednesdays in March.

Taobao Malaysia is ushering in its first-ever sales campaign dedicated to the Ramadhan and Raya season. Running throughout March, the month-long campaign features promotions, daily free shipping vouchers, and curated festive essentials.

Following the successful introduction of its English interface in September last year, Taobao Malaysia continues its commitment to making the platform more accessible to local users with tailored shopping solutions and promotions via the Raya campaign.

Jess Lew, Country Head of Taobao Malaysia said: "We are thrilled to celebrate one of our country's biggest festive moments together with our first-ever Raya campaign. We have prepared an abundance of promotions to make it easier and more rewarding for our customers to shop for their festive needs. With the successful implementation of the English interface, we can further enhance the shopping experience, ensuring that everyone can easily access the Taobao platform and shop effortlessly."

The Last Call Raya Sale will be held from 23 to 31 March.

On top of these shoppers have the chance to grab a limited-time offer, and an RMB35 voucher (equivalent to RM21) to enjoy free shipping with no minimum spend required during this promotion period. For first-time Taobao shoppers, deals for as low as RMB1 (equivalent to RM0.62) are up for grabs. 

Taobao Malaysia is also introducing the Spend & Win Duit Raya promotion. Shoppers stand a chance to win up to RMB50 (equivalent to RM30) in duit Raya every Wednesday in March at 12 pm when they make a purchase, with 100 winners per day. The duit Raya will be in the form of a cashback amount, and equivalent to the amount shoppers spend, capped at RMB50 (equivalent to RM30).

"We hope to build a more holistic shopping environment with the promise of delivering our biggest promotion in Malaysia ever. We believe Malaysians will be able to save more and enjoy more this festive season," said Lew.

Explore

The Taobao app is available to download on both the Apple App Store and Google Play. 

Watch the associated video at https://www.tiktok.com/@taobao.malaysia/video/7478181353075313927

*Platform rules will prevail over the specific promotion details.

Aladdin Street celebrates Ramadhan and Raya

Source: Aladdin Street website. Banner for the dream trip draw at Aladdin Street.

Halal and premium quality e-marketplace Aladdin Street is celebrating Ramadhan and Raya (Eid) with several promotions.

Raya Specials are available till 2 July, and come with free shipping for all food and beverage (F&B) products. The marketplace has sections for F&B, beauty & health, home & living, fashion & accessories, mum & kids, lifestyle & sports, electronics, luxury and services.

Shoppers can also enjoy S$10 off with a minimum spend of S$100 with the promo code ASRaya10, if they are the first 1,000 to request the redemption over the promotion period ending 2 July.

Aladdin Street has also extended the opportunity to win a trip for two to Manchester in the UK with a spend of S$50, till 30 June. The company is the online marketplace partner of Manchester United for Singapore.

Interested?

Read the terms and conditions for the dream trip promotion

Aladdin Street has dedicated Singapore and Malaysia sites, as well as a global site. Dedicated sites for more countries are coming in 2017 and 2018.

Ramadhan represents uptick in e-commerce sales in SEA

+Online sales and website traffic start increasing three weeks before Ramadhan in Southeast Asia (SEA)

+E-commerce sales spiked by 110% during the third week of Ramadhan

+Shoppers spend less time browsing and shopping online during sunset

+Mobile continues to be a key driver for discovery and sales with an increase of 126% during Ramadhan

Source: Criteo infographic. Fashion sells best during Ramadhan.

Criteo, the performance marketing technology company, has released seasonal data to help e-commerce businesses better engage consumers during the festive season.

It revealed that online sales and traffic increased in the lead up to and during Ramadhan, but declined during Eid el-Fitr (Hari Raya), the holiday that marks the end of Ramadhan. Based on consumers’ online browsing and buying activity, the three weeks leading up to Ramadhan, and also the third week of Ramadhan represent the biggest opportunity for retailers to engage consumers when they are actively browsing and purchasing items for upcoming celebrations. During this period, there was an average of 67% uplift in online retail sales and 14% uplift in online travel sales.

Criteo’s data also revealed that Ramadhan traditions influence shoppers’ behaviour throughout the day. To engage with shoppers, retailers need to know when they are most active online. During the fasting period between sunrise and sunset, e-commerce transactions were lower at 71%, compared to 76% for the period prior to Ramadhan. However, after breaking fast, there is an increase in e-commerce sales to 29%, from 24% pre-Ramadhan, representing a timely opportunity for retailers to reach out to shoppers.

Understanding how and what shoppers are buying is also crucial. With 37% of onsite retail conversions happening on the mobile app, retailers need to be investing beyond just a mobile-friendly site to an intuitive app. Fashion-related items are the most popular during this period, followed by home and living products and electronics, toys and games.

“Ramadhan is an important festive season in this region. Rapidly rising disposable incomes, a growing appetite for modest fashion, halal products and services mean that retailers need to enlist smart solutions to engage shoppers across all touchpoints and deliver the most impactful content at every point in the customer journey. As shoppers spend time with their friends and families after sundown and on Eid, they are less likely to browse and shop online. Retailers must pick the right time of the week and time of day to increase their digital marketing efforts, so they can achieve an uptick in online transactions,” said Alban Villani, GM, Southeast Asia, Criteo.

Criteo analysed more than 8 million online transactions from 143 retailers based in Indonesia, Malaysia and Singapore. Other key findings from the report include:

+Website traffic and e-commerce sales increased from three weeks before Ramadhan and spiked during weeks three and four, with an increase of 110% and 77% respectively.

+During the start of Eid el-Fitr, there was a decline of 44% in online sales and 20% in website traffic. However, in the week post-Eid, online sales rebounded, increasing 35%.

+During weeks three and four of Ramadan, online mass merchants were the biggest growth driver – with an increase of 87% and 52% respectively.

+The cross-device journey was evident – 46% of shoppers were found to be viewing products across multiple devices, with one in four shoppers switching devices at least three times during their purchasing journey.

“In addition, retailers need to embrace omni-channel marketing – as we continue to see the rise of offline-to-online and online-to-offline (O2O) shopping habits. Our data shows that during the period of Ramadhan, shoppers are browsing in stores and purchasing online, and vice-versa. However, whichever way you look, mobile will still be the foundational building block and key driver in O2O retail. Half of the retail transactions in Southeast Asia are already taking place on mobile,” said Villani.

Ramadhan 2017 begins around May 25, 2017. The date varies in different countries depending on the sighting of the moon. 

Interested?

Download the infographic on Ramadhan 2016

posted from Bloggeroid

Ladies' Mall opens in Oman

"Ladies Mall" Complex is Oman's first shopping mall fully dedicated for women and children. The mall is in Salalah in the business district of Awqad.

"Ladies Mall" Complex is designed to provide an opportunity for women to work in commercial, economic and cultural activities, besides supporting entrepreneurs.

Services and activities for women at the mall include a special section for children, a theatre, restaurants, shops and a nursery, along with ATM and electronic payment services, and the services of some government institutions.

While the concept of a mall for ladies is new, Oman has had a traditional souk (market) for ladies in Ibra for many years. The walled ladies' souk is open from 6am to 1pm on Wednesdays.

A booth at the ladies' souk in Ibra, 2009.

Buy at Home Centre during Ramadhan and save with vouchers

Source: Home Centre website.

Home Centre is offering Ramadhan gift vouchers* with a minimum sum spent on purchases.

The Ramadan Gift Voucher Promotion in the UAE involves getting a voucher worth AED1,000 for every AED3,000 spent. The offer is valid in Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah and Sharjah, and expires 15 August.

In Bahrain, BHD10 vouchers will be given out for every BHD35 spent, while in Oman RO10 vouchers are gifted for every RO35 spent. The Kuwait arrangement is similar, with KD10 vouchers offered for every KD35 spent. The Bahrain offer is honoured at the Manama and Riffa outlets, while the Omani branches in Muscat, Sohar and Salalah are running the voucher promotion. In Kuwait, the promotion is running in Al Rai, Fahaheel, Kuwait City and Shuwaikh. Vouchers expire 18 July.

Source: Home Centre website.
The offer for UAE.

For Jordan, the vouchers of JD10 are handed out for every JD50 spent. The offer is valid in Amman, and vouchers also expire 18 July.

Home Centre has also launched its Ramadan Catalog 2015**.

Interested?

View the Ramadan Catalog 2015 in Bahrain

View the Ramadan Catalog 2015 in KSA

View the Ramadan Catalog 2015 in Kuwait

View the Ramadan Catalog 2015 in Oman

View the Ramadan Catalog 2015 in Qatar

View the Ramadan Catalog 2015 in UAE

*KSA does not have a voucher promotion for Ramadhan

**Jordan does not have a Ramadan Catalog.