Iranians prefer traditional sugar confections

The modern sugar confectionery market is immature in Iran. Traditional products were popular in 2016, consultancy Euromonitor said, with geo-specific confectionery in different cities that are often sold as souvenirs. Gaz (گز) from Isfahan, a type of nougat; sohan (سوهان) from Qom, a saffron-laced toffee; and baklava (باقلوا) from Yazd, a layered pastry with nuts soaked in sugar syrup, are all popular traditional sugar confectionery in Iran. 

Sugar is popularly consumed with tea as sugar 'cubes' which are cut into irregular shapes by hand. Sugar-free products are also increasingly popular among Iranian consumers, as they are increasingly concerned with their appearance and health.

The Iranian sugar confectionery market is dominated by Shiva Manufacturing Company, the key leading player in pastilles with a wide range of products in different shapes and flavours accounts for a 22% retail value share in 2016. Next in line is Dadash Baradar Company (Aidin) which accounts for 15% market share by retail value in 2016. It is known for boiled sweets, toffees and mints. Draje Food Industries is in third place, accounting for 8% of retail value sales of sugar confectionery, mainly in pastilles.

Sugar confectionery is expected to grow steadily with a CAGR of 1% in constant 2016 terms from 2016 to 2021, and will be higher than that seen in the review period (2011 to 2016). Domestic suppliers will expand their activities while multinational brands are expected to enter the market. The consumption of new premium brands is expected to grow over the forecast period due to increased consumer curiosity and the willingness of the younger generation to spend more on these products. 

Interested?

Buy the Euromonitor Confectionery in Iran report (December 2016)

Tea Forte launches halal-certified mooncakes in Singapore

Source: Tea Forte.

Tea Forté Singapore has launched halal certified Tea Forté mooncakes.

The Autumn in Abundance family of mooncakes includes low-sugar traditional baked mooncakes, the Creative Infused collection as well as an exclusive Luxury family. The company, a tea specialist, recommends that the traditional mooncakes be paired with its organic white ginger pear tea, and the Creative Infused collection accompanied by the organic green mango peach tea. The Luxurious family is best enjoyed with its orchid vanilla tea, Tea Forté said.

The traditional baked mooncakes come in White Lotus Paste with Melon Seed, as well as lotus paste and melon seed fillings with single or double yolks. The Golden Jade Paste with Melon Seed mooncake is pandan flavoured, while the Seed of Harmony (assorted nuts) version is a best seller.

The Creative Infused collection has a Green Tea with Melon Seed flavour, as well as Mango with Melon Seed, Durian with Melon Seed and Tiramisu with Melon Seed.

The Luxurious collection is more unusual, with charcoal skinned Precious Delight (pandan with single yolk), Grand Ruby, which has a red yeast skin and a filling made of white lotus paste and black sesame, and Seed of Prosperity - golden jade skin with pandan paste, custard and a single yolk. Golden Pearl makes up a fourth - mandarin orange skin, with infused paste, milk and butter.

Tea Forté has also designed the mooncake boxes as collectibles. Each box can be repurposed as a table lamp.

Interested?

Look for the mooncakes, paired with recommended teas, at Takashimaya Square, Tangs at Tang Plaza, Tangs at Vivocity and Tangs at Nex Atrium till 27 September. Call +65 6742 0635 / 36 with questions.

Enquire about corporate gifts

Hashtag: #sghalal

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